Latest Industry News
How to crack it as a creative in a startup
Fred Dith, a UI designer, offers tips for creatives looking to cross over from advertising agencies or corporate to work in a startup. Dith currently works for a startup in one of Europe’s top startup hubs, Berlin. Creatives are no longer limited to advertising agencies to land exciting jobs. Driven by ideas that have the... Continue reading→
Riverbed celebrates 10 years of greatness
The first 10 years have been inspiring for Riverbed’s founder and CEO Monalisa Zwambila, who has seen her vision for a black, independent full service creative agency come to fruition. Riverbed has grown to become one of the largest black agencies in the country. “Our 10th birthday is a milestone occasion and while my team... Continue reading→
Bronx Woman appoints Boomtown to grow its brand
Bronx Woman, a niche South African footwear brand, has appointed leading creative agency, Boomtown, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are incredibly popular,” remarks Stuart Hopwood, Head of... Continue reading→
What makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency... Continue reading→
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled... Continue reading→
Digital monopolies and the global economies that are benefiting
The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be the product of a global economy. A global economy can be defined... Continue reading→
TBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
Innovation is what Nissan does, so we should expect nothing less from Nissan drivers, especially the cricket fans among them; a premise imaginatively brought to life with the new ICC Champions Trophy ad from agency TBWA Hunt Lascaris. Nissan are global sponsors of the ICC and its world-famous cricket tournaments, in particular, the Champions Trophy,... Continue reading→
Riverbed’s PR team expansion aligned to agency growth
The month of May saw Riverbed, leading female, black–owned and managed, integrated communications agency, boost its public relations team with the appointments of Sibongile Modiba and Mpho Singo. Joining as Account Director after 13 years of industry experience, Sibongile brings her strength in strategy and reputation management to the agency. She holds a National Diploma in Public Relations... Continue reading→
The Fastest Growing South African Website Does It Again
ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg, ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in... Continue reading→
Konica partners with House of Brave
Konica Minolta South Africa, a wholly owned subsidiary of the Bidvest Group of Companies, recently announced that it would be leveraging off its proven, world-class printing technology to break into the local labeling and packaging industries. To assist the company in this and other innovative value-added solutions, independent agency House of Brave has come on board with... Continue reading→