Latest Industry News
The MediaShop wins Media Agency of the Year and Decade!
At this year’s tenth anniversary of The MOST Awards, The MediaShop was crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year. “The MediaShop’s 30th birthday year is turning out to be pretty incredible, this is really the perfect icing on the cake... Continue reading→
Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media... Continue reading→
Local advertising gurus claim top entrepreneurial award
Local advertising gurus, Pepe Marais and Gareth Leck of Joe Public United, were named the Medium Business Entrepreneurs of the Year® at the award ceremony for the 2018 Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS held in Johannesburg this month. After having entered the competition in 2017 and making it through to... Continue reading→
Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018,... Continue reading→
Tickets available for #AMASAAwards2018
Calling all media magicians! BUY TICKETS NOW for the highly anticipated AMASA 2018 Gala awards & dinner now to avoid disappointment. To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.... Continue reading→
Cinemark Wins at The MOST Awards 2018!
Cinemark bagged the first place in the Cinema category at this year’s 10th Annual MOST Awards celebration, another win for the group for four consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious event on Thursday, 13 September 2018 at The Wanderers... Continue reading→
Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or... Continue reading→
#HeritageMonth2018 – How consumption of SA’s national beverage has evolved
Rooibos tea, which is enjoyed by millions of South Africans every day, has become an integral part of South Africans’ way of life and is considered by many as our national beverage. This past month, the SA Rooibos Council (SARC) set out to determine how consumption of this local favourite has changed in recent years... Continue reading→
Riverbed’s Evolution inspires agency rebrand
Riverbed is a bold and contemporary through-the-line creative agency. It is a black, female owned company that has throughout its ten plus years, navigated and adapted to industry changes to remain relevant and competitive. And now in this month of new beginnings, Riverbed announces its rebrand, revealing a modern look that’s more closely aligned to... Continue reading→
South Africans display an insatiable appetite for convenience
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives and points to a host of untapped opportunities for South African manufacturers and retailers This stems from the latest report from global measurement company Nielsen, which focuses on the... Continue reading→