Latest Industry News
How brands can take experiential marketing to the next level using social media
In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds. They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create... Continue reading→
FCB Joburg helps South African tourism launch new product and campaign
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and tourism industry packages itself. The second, I Do Tourism, is a nationwide campaign to remind... Continue reading→
FCB Africa creates lion’s share of South Africa’s favourite ads
FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016... Continue reading→
Save the Small Agency
Brands and businesses that are built by entrepreneurs or champion entrepreneurship generally, like AB InBev, the Century Property Group, Coca-Cola, EOH, FNB, Nando’s, Primedia and Sorbet to name a few, must step-up to ensure the survival of small agencies during the recession. Failure to do so will lead to the closure of small agencies, reducing... Continue reading→
New local paper, The Zululand Mail launches
Local community newspaper, The Zululand Mail, part of the Zululand Observer stable, has been launched in KwaZulu Natal to service the Melmoth, Eshowe and Gingindlovu areas. The paper will be represented by SPARK Media. “The three Zululand towns of Melmoth, eShowe and Gingindlovu form a micro-economic hub with Melmoth and Gingindlovu having both recently acquired... Continue reading→
PMG Training Academy brings learners into mainstream economy
There was great excitement in the air on 9 May, when learners, teachers and Provantage Media Group (PMG) executives came together to celebrate the two-year anniversary of the founding of the PMG Training Academy, as well as kick off two new learnerships for 2017. The Academy was founded in 2015 by ProActive™, a division of... Continue reading→
ProActive implements campaign for KOO Food Innovation
ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness... Continue reading→
Some Millennials are Managers
by Condriac founding Director, Gary Meyer As Millennials, the demographic cohort born in the early 80’s, we entered the workplace with great gusto and enthusiasm. Our keen interest and childlike excitement in our new and fledgling careers infected our older, more-seasoned colleagues. Perhaps it re-ignited a snuffed-out flame, and was refreshing to see passion and... Continue reading→
How to crack it as a creative in a startup
Fred Dith, a UI designer, offers tips for creatives looking to cross over from advertising agencies or corporate to work in a startup. Dith currently works for a startup in one of Europe’s top startup hubs, Berlin. Creatives are no longer limited to advertising agencies to land exciting jobs. Driven by ideas that have the... Continue reading→
Riverbed celebrates 10 years of greatness
The first 10 years have been inspiring for Riverbed’s founder and CEO Monalisa Zwambila, who has seen her vision for a black, independent full service creative agency come to fruition. Riverbed has grown to become one of the largest black agencies in the country. “Our 10th birthday is a milestone occasion and while my team... Continue reading→