Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio […]
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The BRC hosts Ian Garland, modeller of the RAMS R&F data
Last year, The Broadcast Research Council of South Africa (BRC) released the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data to the media and advertising industry. The data was modelled by Ian Garland of Milton Data, and this month, Ian will be visiting South Africa to present the intrinsic nature of the model. […]
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Major announcements made at Facebook’s recent annual developer conference, F8, are ushering in a new era of rich online social engagement. Set against the backdrop of a commitment to return to the essence of the platform and responsibly address concerns around content and privacy, founder and CEO Mark Zuckerberg reaffirmed Facebook’s mission to connect people […]
Continue readingMore TagFacebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any, […]
Continue readingMore TagWho’s afraid of the big bad lead?
Who doesn’t love Sales Qualified Leads (SQLs)? Both marketing and sales go gaga for SQLs, but whose job is it to make sure the SQLs actually turn into a sale? Everyone loves an SQL. We crave those hot sales qualified leads dripping out the bottom of our sales funnel. And we think that, once they’re […]
Continue readingMore TagThe good, the bad, and the verified: The truth about email databases
The truth about email databases Nurturing people through email is a key factor of inbound marketing but not every email database is perfect, so verifying the validity of your databases and keeping them up to date is vital. Here’s why. So you have a fantastic product or service and you want to get the message […]
Continue readingMore TagWhy you want your inbound marketing agency to be a HubSpot Tiered Partner
Choosing to use a HubSpot tiered partner for your inbound agency can benefit your business in so many ways. Here’s everything you need to know. Inbound marketing can yield exceptional results and take a brand to the next level – but it has to be executed right. If you’ve been looking for an inbound agency […]
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How long is infinity? Let’s take a minute to discuss the concept of infinity. What does infinity mean to you? Is it the length of time it takes for that special person to reply to your text message? Is it how long it takes for you to complete the last 30kms of your holiday […]
Continue readingMore TagInbound Marketing – Everything you need to know about the responsibilities of agency vs client
Your Inbound agency is your partner, which means sharing responsibilities. Here’s a list of which responsibilities your agency will need you to champion – and which they will take off your plate. Remember, in order for Inbound Marketing to deliver the best results, you have to work with your agency as a partner – not […]
Continue readingMore TagGame of Content: Content Marketing lessons from Game of Thrones
Game of Thrones is the biggest thing to hit mass media since Marconi proved the feasibility of Radio communication. It has taken the world by storm and has gotten millions of people talking about it. Don’t worry, there will not be any spoilers in this article, so please continue reading. For those of you that don’t […]
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