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This Is The Legend Of Big John

When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … https://youtu.be/pBI_3vyUfdc The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, […]

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Advertise to a possible 7.6 million people!

Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting […]

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Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.

Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]

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JCDecaux enters the Nigerian market

JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value. JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership […]

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Adrian de sa Garces launches ADSG

Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in South Africa and Nicholas Berglund in Europe. ADSG will maintain its own identity, while benefiting from Egg’s infrastructure and local agency relationships, similar to how Egg worked with Terence Neale as Humanoid. […]

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