The Great Yellow Brick Co appointed Tribeca Public Relations (Tribeca) to support the launch of South Africa’s first LEGO®-Certified Store, with the aim of raising awareness and driving opening sales of the store in Sandton City Shopping Centre.The 179m2 Sandton City store is also the first LEGO® Certified Store in Africa, with similar stores found […]
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Mikateko Media wins SAA, Sawubona account
Strategic communications agency, Mikateko Media, has announced that it has won the pitch to publish Sawubona, the magazine brand of South African Airways (SAA), for the next three years. Their first issue will be on flights from today (1 October).With the new Sawubona, readers can expect a complete redesign of the print magazine as well […]
Continue readingMore TagSCOPEN Africa news & feedback from the AdForum global worldwide summit autumn preview – Amsterdam
SCOPEN Africa in conjunction with the IAS will be hosting two post-event masterclasses to provide news and feedback from the AdForum Worldwide Summit that took place in Amsterdam during the month of September. These masterclasses will focus on the Amsterdam AdForum highlights and other memorable moments from three days with 30 other international pitch consultants […]
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Goodbye consumers, Hello AI!
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies by no longer selling to their previous direct customers and […]
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Massive New Billboard Campaign Set to Promote Key Opportunities for Early Childhood Development
The DG Murray Trust and Primedia will together launch one of thecountry’s largest ever national outdoor media campaigns, demonstrating the power of earlychildhood development to change the future of South Africa. The billboard campaign will showcase three large-scale initiatives to prevent nutritional stunting and promote early learning and reading – namely Grow Great, SmartStart and […]
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Customer experience driving CRM’s evolution
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. What used to serve primarily as an application to manage a customer […]
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Finalists for AMASA Awards announced
The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here! A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies. “This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,” […]
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Primedia Outdoor and DG Murray Trust team up to inspire early childhood development
In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education […]
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Webafrica Collaborates With Local Graffiti Artist
An evolving billboard showcases the endless possibilities of the internet and your imagination Cape Town, September 2018: Was it a bird? Was it a plane? Was it Superman? No, it was none of the above. It was an elephant with a jetpack, also known as Webafrica’s Rocket Ellie. Webafrica, one of South Africa’s leading internet […]
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BBM Messenger and Dotjam Launch ‘Scratch2Win’ Campaign in South Africa
BBM Messenger has teamed up with Dotjam to launch a ‘Scratch2Win’ campaign for BBM users in South Africa. The campaign provides users with fun and engaging mobile scratch cards and the chance to win instant prizes like coupons, digital vouchers, mobile airtime, mobile data and mystery discounts from brands and retailers. Available in the BBM […]
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