The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and […]
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Ads24 wins recognition at the prestigious international Global Media Awards
Shortly after presenting its second ever Food for Thought event in Johannesburg recently, Ads24 received a Best in Africa Award for its inaugural 2017 Food for Thought at the prestigious Global Media Awards in Washington DC on Monday evening. In addition, Ads24 was awarded honourable mentions in three categories: Best use of an event to […]
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Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
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Ogilvy announces new organizational design and new brand identity
Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and new brand identity. “This has been an 18-month journey for our brand and the largest transformation in the history of our […]
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Trudi Lovegrove joins Mall Ads as Agency Accounts Manager
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]
Continue readingMore TagNielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when […]
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Smart Media provides Dis-Chem with unique in-store customer media experiences
Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales. “We want to help Dis-Chem create a world-class experience for customers […]
Continue readingMore TagOptimizing the client-agency relationship: South Africa on par with the rest of the world
The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South […]
Continue readingMore TagRiverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion […]
Continue readingMore TagFlock Helps Streamline Africa’s Travel Indaba, Ditches The Paper
What do you do when you need to guide and facilitate the activities of over 7 000 delegates from 80 countries, more than 1 000 exhibiting businesses, in excess of 1 500 local and international buyers, and 600-plus journalists to make certain they’re on time for over 50 presentations, speeches and networking or social events all while trying […]
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