Olav Westphal is the ABF’s new President

After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members. Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer […]

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Primedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign

Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at RiskJohannesburg (Friday May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on […]

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Ethics: The forgotten superpower

By Howard Feldman  The real superheroes of the working world are those who uphold ethics and honesty Over the past few months, the real impact of fake news has been felt around the world. From Facebook to internet to some mainstream media, false stories, lies and made-up facts have been used to ignite hatred, inspire […]

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ABSA branding dominates with Airport Ads

Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top […]

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