A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded […]
Continue readingMore TagAuthor: Ed
Keep the rainbows, give us representation
Internationally, brands like Banana Republic and Tiffany & Co have successfully featured same sex couples and LGBTQ audiences in their advertising as part of an attempt to include gay audiences. And yet South Africa, famed for our diversity, continues to represent homosexuals either as clichés or stereotypes. Wouter Lombard, head of talent at M&C Saatchi Abel, explains why […]
Continue readingMore TagOgilvy launches Cultural Relevance approach to make brands matter
Ogilvy launches Cultural Relevance approach to make brands matter and supporting tool “ADAM”, an advanced mapping tool that brings planning rigour to influencer and micro-influencer identification. Ogilvy South Africa this week launched its public relations and influence-led Cultural Relevance strategic framework, an innovative new addition to its set of tools developed to help brands and […]
Continue readingMore TagRelativ excited to announce Katja Wellen as Sales Account Manager
Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group. […]
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Mandela Bay Development Agency appoints Boomtown for marketing services and media buying brief
Following a tender process, Boomtown has been appointed by the Mandela Bay Development Agency (MBDA) for marketing/advertising services, and media buying. The proudly Nelson Mandela Bay agency is delighted to be working with the MBDA again, and to be part of the area’s growth, rejuvenation and development. “Everyone here at Boomtown believes in what the […]
Continue readingMore TagUnderstanding the role of Procurement will help agencies secure more client wins
So says, Scopen Africa whose Information obtained from agency scope 2017/2018 indicates that 54% of adverting and media agency negotiation processes are led by marketing while in 41% of those processes both parties (marketing and procurement) are present. The study also found that 63.7% of marketers are influenced by an agency’s offering and 36.3% make […]
Continue readingMore TagLet’s talk Blockchain
Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment. I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here […]
Continue readingMore TagDuke tops off new business haul with Pioneer Foods win
DUKE Advertising has recently been appointed to handle the advertising for the Pioneer Foods’ snacks and treats, pasta and legumes categories. This new business includes several different brands in these categories and is the latest acquisition in a particularly successful new business phase for the agency. Commenting on the agency’s new business growth, DUKE C.E.O Wayne […]
Continue readingMore TagCobus van Zyl appointed as EBD At FCB Africa
Cobus van Zyl, a marketing communications professional with seven years’ experience in South Africa and eight in various sub-Saharan Africa markets has been appointed an Executive Business Director at FCB Africa with responsibility for FCB Connect, the liaison between the group’s affiliate agencies on the continent and clients with a footprint in markets across the […]
Continue readingMore TagRapid Blue production scoops prestigious award
Rapid Blue is delighted to announce a Best International Format win for their production Shark Tank South Africa for M-Net, channel 101 on DStv, at the Annual South African Film and Television Awards 2018 (SAFTAs). The series received the Golden Horn, the official SAFTA trophy, at a ceremony in Sun City on Thursday 22th March. […]
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