Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent […]
Continue readingMore TagAuthor: Ed
Golfing environment a ‘grand slam’ for brands
Johan Scholtz, Head of Golf Ads, explains how brands can achieve a grand slam across reach, recall, targeting and engagement in the golfing environment. As marketers we want to hit a hole in one. But the same way that consumers are becoming more and more distracted by information that is being constantly pushed onto them, […]
Continue readingMore TagAre you asking the why beyond the why?
Your company is planning on launching a competitive product offering to new regions that, if successful, is set to shake up the market and monumentally increase your brand awareness and profit margins across the country. The most important thing to plan your go to market strategy? Know thy customer. A vital starting point is making […]
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Caxton – So much more than “just a print company”
Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
Continue readingMore TagBrands with a purpose
Engaging where it matters Over the past two years, many clients have been extending brand positioning exercises into purpose-driven expressions. When we look at it, it makes sense given the country’s demographics. With many of our fellow countrymen struggling to make ends meet, brands have stepped in to provide them with a picture of a […]
Continue readingMore TagNotice of ABF AGM
The Annual General Meeting for the ABF (Advertising Benevolent Fund) will be held on Thursday 22 March at 3pm. All interested parties involved in the advertising, media and marketing industries are welcome to attend. The meeting will take place at SPARK Media’s offices, Block 3, Burnside Office Park, 410 Jan Smuts Avenue. Please contact chirene@owlhurst.com for […]
Continue readingMore TagAds24 chosen as a 3x finalist in the prestigious international awards for media excellence
Ads24 has been chosen as a 3x finalist in the prestigious INMA Global Media Awards, which this year saw record entries from media companies across 39 countries globally. A total of 830 entries from 220 media agencies were received for 2018 awards, from which an international panel of 50 judges had to whittle the entrants […]
Continue readingMore TagVega students scoop up the Black Pixel award at Bookmarks 2018
Returning to the Bookmark Awards , Vega graduates students, Saraah Saint (Visual Communication ) and Jessica Hay (Creative Brand Communication) were awarded a coveted Black Pixel award in the ‘Best Digital Student’ sub-category. This is the second year in a row that students from Vega have walked away with this accolade. Saint and Hay, who […]
Continue readingMore TagVega reveals new website built by top-achieving alumni
Vega, a brand of The Independent Institute of Education (The IIE), ‘flicks the switch’ on its new website on Friday 9 March. The new site, completed by Conversation LAB – a business founded and staffed by Vega alumni – follows simplistic design with a grid layout created through playful use of form, clean lines and […]
Continue readingMore Tag‘#NotSorry’ on International Women’s Day
On Thursday, March 8th, New Honor Society, a FCB Family female-led creative boutique agency in the USA, launched.s a campaign for International Women’s Day called #notsorry that aims to inspire confidence in women to combat their historically-based social reflex to apologize unnecessarily. “Sorry” has become a word used often unconsciously to be polite or to […]
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