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Upcoming Effie dialogue to focus on Influencer Marketing

Effie South Africa is thrilled to announce the upcoming dialogue exploring the effectiveness of influencer marketing. ‘Beyond the Hype – Influencer Marketing and the Search for Marketing Effectiveness’ is the topic of discussion scheduled for 22nd August at the Discovery Group HQ in Sandton. This instalment of the Effie dialogue series continues the thought-provoking discussions […]

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Insights into fans and audience behaviour

2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers and reinforced football’s status as the continent’s favorite sport. The Springboks celebrated another historic victory, claiming their fourth Rugby World Cup Championship and their second consecutive win. According to the latest 2023 South African Sports […]

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What’s wrong with Digital Marketing?

By Jaco Lintvelt, Managing Director, Incubeta Africa  Those involved in the industry often forget that digital marketing is still relatively nascent.  Its dependence on rapidly evolving technology, constantly shifting user expectations, and the burden of privacy regulations can make it challenging for marketing leaders to keep pace. But more importantly, digital marketing professionals are often […]

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Printing SA partners with DWYPD

The printing industry in South Africa is evolving, contributing R60 billion per annum to the economy. Contrary to the belief that print is dying, the sector is thriving with new innovations such as 3D printing and sustainable practices. Printing SA, representing the interests of the printing, packaging, and signage industries, has a rich history of […]

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