Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are […]
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My Advertising Doesn’t Resonate With African Women
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing […]
Continue readingMore TagHerbalife and Yamaha Distributors South Africa unveil bLU cRU partnership
This year Herbalife South Africa partnered with Yamaha Distributors South Africa (YDSA) as joint title sponsors of their endurance off-road, factory-supported, motorcycle racing team, the Herbalife bLU cRU Yamaha Racing Team. Yamaha created the bLU cRU Yamaha Team in 2017 to provide a stepping stone for the next generation of off-road motorbike endurance racers who […]
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Local newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged […]
Continue readingMore TagBeautiful News South Africa year in review
On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone. Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency, […]
Continue readingMore TagJupiter CT Take Home A Gold At The MMA EMEA Smarties Aards
The BURGER KING SA #Swhopper campaign firm favourite for judge. Recognising the importance of creativity in the mobile marketing industry, the MMA EMEA Smarties Awards were held in Istanbul, Turkey, 26 October 2017. The Jupiter Drawing Room Cape Town was awarded a Gold in the Promotion category for its #SWHOPPER campaign for BURGER KING® South Africa. BURGER KING® SA asked […]
Continue readingMore TagScary facts – courtesy SPARK Media
SPARK Media provides us with some ‘Scary Facts’, just in time for Halloween, with insights from their ROOTS 2016 survey.
Continue readingMore TagLOLA MullenLowe, Madrid creates BURGER KING® scary video for Halloween
Clowns are the third most sought after Halloween costume of 2017. With this in mind, BURGER KING® has created Scary Clown Night. This Halloween, the BURGER KING® restaurant on Heerengracht Street in Cape Town will be full of frightening clowns eating flame grilled WHOPPER® sandwiches and Halloween will never be the same. To participate in […]
Continue readingMore TagVega students selected as finalists in SA’s biggest design challenges
Submissions from seven students at Vega -a brand of The Independent Institute of Education (The IIE) have made it to the final rounds of two of the country’s most prestigious design challenges, with four projects selected as finalists in the Pendoring 2017 awards, and three in the IPSA Gold Pack 2017 awards. Students selected as […]
Continue readingMore TagIAS Masterclass – Digital Landscape
Digital Landscape Overview – South Africa and Globally If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are looking for in South Africa,* how should a marketer be certain to find what they need in the current, complex digital agency environment? Join us as we demystify the digital […]
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