According to media agency Zenith statistics, global consumers spend an average of 47 minutes a day watching videos online, 29 minutes of which is on mobile devices. It is becoming more likely that a viewer will see an award-winning or viral video for the first time on a phone or computer screen before seeing it […]
Continue readingMore TagAuthor: Ed
New Showmax ad captures how we all share a love of stories
Star Films’ Jonathan Parkinson directed the heart-warming new Showmax ad about a grandfather trying to connect with his granddaughter, written by Showmax’s creative team. The ad has charmed South Africa’s normally cynical Twittersphere: when media personality Anele Mdoda tweeted that it was “so cute,” her followers responded with their own stories of how the ad […]
Continue readingMore TagAds24 is proud to announce the winner of its #Ads24diski mass market activation
Ads24 is proud to announce Rudie Brits, from OMD Johannesburg, as the winner of its popular online Diski competition, which was live on its website for the month of September. The competition was launched as part of a Kasi Flava series of activations in Johannesburg, Cape Town and Durban, which served to highlight the opportunities […]
Continue readingMore TagLongevity Appoints Digital Director
Johannesburg, 23rd October 2017: Effective immediately, Jacques Cilliers is the new Digital Director of Longevity, responsible for all content published on www.longevitylive.com as well as on its social media channels. Cilliers is also tasked with leading the brand’s strategy, focused on developing content offerings that speak to Longevity’s goals for 2018. Longevity is a multi-media […]
Continue readingMore TagCinemark to host public screenings of the world’s best commercials from Cannes Lions 2017
Cinemark is giving creatives and film fans from South Africa’s three key cities the opportunity to feast on the best commercials globally from the 2017 Cannes Lions Festival of Creativity. The Cannes Lions show reel will be screened at Ster-Kinekor Theatres on 8 and 9 November at Sandton in Johannesburg, V&A Nouveau in Cape Town […]
Continue readingMore TagLogitech presses play with Tribeca PR
Logitech, a global leader in gaming, music, video and computing technology, has appointed Tribeca Public Relations (Tribeca) as its public relations partner in South Africa. Tribeca will assist the brand with the positioning of its consumer products, primarily focusing on Logitech and Logitech G. Tribeca will provide strategic support to increase awareness of and drive […]
Continue readingMore TagPeter Langschmidt wins best presentation at PDRF Madrid
At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world. The Publishing and Data […]
Continue readingMore TagSchool’s out! What now?
Vega announces its national open day – 28 October 2017 Vega campuses nationwide invite parents, scholars, and prospective students to attend their final open day for the year which will take place on the 28th of October 2017. The Vega open day will allow prospective students and parents a first-hand glimpse into a day in […]
Continue readingMore TagHellocomputer Cape Town Bolsters Integrated Offering, Appoints New Creative Heads
In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director. Mike Barnwell, currently Executive Creative Director at FCB Cape Town becomes Chief Creative Officer for both FCB Cape Town and Hellocomputer while new arrival, Nthabiseng Lethoko, […]
Continue readingMore TagW24 survey shows 1 in 5 women have been sexually abused as the #metoo trend sweeps social media
W24, South Africa’s biggest website for women recently conducted their sixth and biggest Female Nation Survey ever, with just under 16 000 South African women polled, and the findings are compelling. While more than half of the total female respondents surveyed chose to identify with the statement: ‘I am a positive person’, 41% admitted to […]
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