Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT). Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]
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Ken Varejes talks tenacity and growing businesses
Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress. Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]
Continue readingMore TagCoca-Cola back in the Mass Market
Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has […]
Continue readingMore TagTribeca PR welcomes Tyashnee Gounden as an account manager
Tribeca Public Relations (Tribeca) has welcomed Tyashnee Gounden to the team as an account manager, working on a client portfolio that includes Saab Grintek Defence, Junior Achievement South Africa, and various upcoming project campaigns. Tyashnee’s experience includes working on local and international financial, business, travel, exhibition, medical, consumer and lifestyle brands including MMI Holdings, Momentum […]
Continue readingMore TagOutdoor Network’s new LED digital billboard captivates Pretoria
Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and […]
Continue readingMore TagZeitz Museum of Contemporary Art Africa launches With Iconic Brand Identity
The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally. […]
Continue readingMore TagEngen launches innovative Pharmacy Concept in Kenya
Engen launched its first pharmacy in Kenya earlier this month at its highly-successful Hurlingham branch in Nairobi, in partnership with Payless Pharmacy. Selling over-the-counter and prescription medication, the pharmacy is yet another source of convenience for consumers to choose Engen. “This is a real value-added service to our valued customers in the Hurlingham area, entrenching […]
Continue readingMore TagThe 8th Ask Afrika Icon Brands Awards: Top Trends takeout for 2017
South Africans are open to change, particularly when it comes to trying to save money in tough economic times.They are also firmly under the sway of global energies that are reshaping society in significant ways. Neither of which bodes well for brands that aren’t willing to adapt their marketing efforts to challenging times and a […]
Continue readingMore TagBig Wins for Cinemark at The Most Awards 2017
Cinemark secured third place as Media Owner of the Year at the 9th annual MOST Awards. That’s not all, Cinemark also bagged first place in the Cinema category, making it three wins for three consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious […]
Continue readingMore TagAds24 snaps up best-of-the-best accolades at 2017’s MOST Awards
Ads24 snapped up two hefty accolades at this year’s MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the newspaper category and came second in the overall The Media Owner of The Year Award. The MOST Awards are an annual celebration that […]
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