The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]
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Old Mutual Creates Impact In Ghana With Huge Building Wrap In Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]
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Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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Global Out Of Home Media Launches Increased Presence in Nigeria
Global Out of Home Media has continued its efforts to strengthen its presence in Nigeria by hosting a launch event in Lagos at the end of 2019 that provided it with the opportunity to engage one-on-one with a host of important clients. The event took place over two days at Club 38, Bamboo Lounge with […]
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Global Out Of Home Media Strengthens Nigeria Offering
Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home […]
Continue readingMore TagFCB Joburg, HelloFCB+ and Hellocomputer clients shine in 2019 Top Brands lists
FCB Joburg, HelloFCB+ and Hellocomputer clients shone in this year’s Sunday Times Top Brands survey with 16 brands achieving a spot in 15 categories, two of them business. The brands are Coca-Cola, Toyota and Sprite for FCB Joburg and Hellocomputer; Bonitas, Debonairs Pizza, Mrs Balls, KOO, Nivea, Sasol, Sunlight and Tastic for FCB Joburg; Old […]
Continue readingMore TagSpeakers confirmed for #PAMRO2019
With less than a month to go to the Pan African All Media Research Conference, PAMRO is in the process of finalising its itinerary and would like to announce a final call for delegates. This year’s conference will explore the theme: Investing in research, investing in brands, investing in Africa, and PAMRO is delighted at […]
Continue readingMore TagPrimedia Outdoor illuminates the streets of Namibia
With an Adlites footprint across four African markets, Primedia Outdoor recently installed self-contained solar technology onto 204 double-sided directional signs in various residential and business centers in and around Windhoek, Namibia’s capital city. This installation allows for uninterrupted internal illumination, ensuring the advertisers’ message is always visible. With an estimated population of 463 800 (City […]
Continue readingMore TagPrimedia Outdoor unveils its powerful new video wall in Lagos
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, […]
Continue readingMore TagSimple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario […]
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