BBM and Eskimi, a global programmatic platform, today announced an exclusive mobile advertising partnership in Nigeria. The combined market-leading, mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to […]
Continue readingMore TagCategory: Africa
South African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba
South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward […]
Continue readingMore TagDUKE’s YPO Africa campaign drives membership on African continent
YPO is the premier leadership organisation for chief executives in the world. With over 25, 000 members in over 130 countries across all industries and businesses, it is a global network that creates powerful connections to foster business and personal growth. Reserved for the highest performers, these chief executives must be leaders of businesses with […]
Continue readingMore TagCrossing borders with events
Organising events in other countries is exciting yet poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact. Recently creating an event in Mozambique for Coca-Cola Beverages Africa, the team unpack (pun intended) the experience and share some of their learnings Crossing borders Make friends on all sides. The […]
Continue readingMore TagHabit – the advertising industry’s ultimate loyalty programme
A little-considered consumer practice that is frequently ignored in the advertising business should properly be known as the industry’s ultimate loyalty programme: Habit. This was one of the key messages from Chicago-based FBC Red Retail Strategy Director, Curt Munk, to FCB Africa staff during a recent visit to Johannesburg and Cape Town. Although commonly disregarded […]
Continue readingMore TagCobus van Zyl appointed as EBD At FCB Africa
Cobus van Zyl, a marketing communications professional with seven years’ experience in South Africa and eight in various sub-Saharan Africa markets has been appointed an Executive Business Director at FCB Africa with responsibility for FCB Connect, the liaison between the group’s affiliate agencies on the continent and clients with a footprint in markets across the […]
Continue readingMore TagRetailing in Africa
Living in SA and enjoying all the benefits of our very modernized and advanced shopping amenities doesn’t remotely prepare brands for entering the vastly different shopping arenas in other African countries; that’s where Nomfundo Dlamini of Tank Research believes thorough prior investigation of potential markets is invaluable in preventing massive mistakes. Dlamini, who has travelled […]
Continue readingMore TagEngen partnership proves the power of support for emerging black entrepreneurs
Unseating his prime competitor to become South Africa’s number one LPG market leader makes Easigas-Reatile Gaz chairman Simphiwe Mehlomakulu extremely proud. But arguably more proud are his partners at Engen, who Mehlomakulu credits with helping position his black-owned and managed company as a key player in southern Africa’s energy sector. Engen calls the former emergent […]
Continue readingMore TagThe Big Opportunity: How To Grow Brands In Recession
by Rita Doherty, Chief Strategy Officer, FCB Africa Recessions suck, but there is a major opportunity for brands that only comes around in a recession. Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. This is because market share is cheaper […]
Continue readingMore Tag25 interns successfully complete FCB graduate programme
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town […]
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