Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are […]
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ProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus […]
Continue readingMore TagProvantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria
Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are […]
Continue readingMore TagMy Advertising Doesn’t Resonate With African Women
Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing […]
Continue readingMore TagBeautiful News South Africa year in review
On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone. Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency, […]
Continue readingMore TagJupiter CT Take Home A Gold At The MMA EMEA Smarties Aards
The BURGER KING SA #Swhopper campaign firm favourite for judge. Recognising the importance of creativity in the mobile marketing industry, the MMA EMEA Smarties Awards were held in Istanbul, Turkey, 26 October 2017. The Jupiter Drawing Room Cape Town was awarded a Gold in the Promotion category for its #SWHOPPER campaign for BURGER KING® South Africa. BURGER KING® SA asked […]
Continue readingMore TagAds24 is proud to announce the winner of its #Ads24diski mass market activation
Ads24 is proud to announce Rudie Brits, from OMD Johannesburg, as the winner of its popular online Diski competition, which was live on its website for the month of September. The competition was launched as part of a Kasi Flava series of activations in Johannesburg, Cape Town and Durban, which served to highlight the opportunities […]
Continue readingMore TagCinemark to host public screenings of the world’s best commercials from Cannes Lions 2017
Cinemark is giving creatives and film fans from South Africa’s three key cities the opportunity to feast on the best commercials globally from the 2017 Cannes Lions Festival of Creativity. The Cannes Lions show reel will be screened at Ster-Kinekor Theatres on 8 and 9 November at Sandton in Johannesburg, V&A Nouveau in Cape Town […]
Continue readingMore TagLogitech presses play with Tribeca PR
Logitech, a global leader in gaming, music, video and computing technology, has appointed Tribeca Public Relations (Tribeca) as its public relations partner in South Africa. Tribeca will assist the brand with the positioning of its consumer products, primarily focusing on Logitech and Logitech G. Tribeca will provide strategic support to increase awareness of and drive […]
Continue readingMore TagHellocomputer Cape Town Bolsters Integrated Offering, Appoints New Creative Heads
In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director. Mike Barnwell, currently Executive Creative Director at FCB Cape Town becomes Chief Creative Officer for both FCB Cape Town and Hellocomputer while new arrival, Nthabiseng Lethoko, […]
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