Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners […]
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Eurolab appoints Tribeca Public Relations
Eurolab has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the award-winning agency to position the company as market leaders in oncology through its unique whole-of-cancer approach. Eurolab is the largest generic oncology company in South Africa, with a strategic growth plan that deliver innovations in all aspects of cancer diagnosis, treatments, […]
Continue readingMore TagPANDORA Jewellery charms golfers with Golf Ads
PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and […]
Continue readingMore TagOutdoor Network growth results in new appointments nationally
Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the […]
Continue readingMore TagNon-transparent commercial production affects all stakeholders
By Bobby Amm, Executive Officer, the Commercial Producers Association The issue of transparency has been a prickly subject in commercial production for a while now, with the US Department of Justice launching an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well. The suspects in the US […]
Continue readingMore TagReboost Energy Drink gets on the Taxi
Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms – taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time […]
Continue readingMore TagGerard Addison, intern to Art Director
Beginning in 2013 as an intern as part of the Boomtown Bayeza programme, Gerard Addison has quickly proven his creative prowess as has risen up the agency ranks, and today has been appointed as Art Director. The role will see Addison concept and create client campaigns for the agency, and directing the visual elements. “My […]
Continue readingMore TagUber Kenya Pitch Picked Up By Hellocomputer, FCB Cape Town, FCB East Africa
Hellocomputer Cape Town along with FCB Cape Town and FCB East Africa, all three agencies within the FCB Africa fold, have successfully landed an Uber Kenya project after a swift yet effective pitch process. The collaborative group effort turned out to be a winning formula and the team will be going on to deliver an […]
Continue readingMore TagAndrew Cooper joins Relativ Media
After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field. “I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies and clients alike and I’m looking forward to growing those skills and […]
Continue readingMore TagProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
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