After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for […]
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Ads24 scoops award for its successful Food For Thought campaign
Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound […]
Continue readingMore TagM&C Saatchi Abel launches Hollard TVC
Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy […]
Continue readingMore TagProcurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
Continue readingMore TagNew Media wins Gold in New York
New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio’s 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue – Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The […]
Continue readingMore TagTribeca Public Relations welcomes Shernese de Freitas
Shernese de Freitas has joined Tribeca Public Relations as an Account Executive, supporting the team that works on the agency’s Vega and Cathay Pacific accounts. Shernese joined the public relations industry in 2015, having completed her internship at the SLOVO Centre of Excellence, and joins the company from her previous role as a public relations […]
Continue readingMore TagIs there a degree that future-proofs your career?
We live in an age where the probability of automation radically changing most of today’s jobs is fast becoming a reality. Futurist Thomas Frey believes that two billion jobs will disappear by 2030 which is approximately 50% of the current workforce. Young people need to choose careers that will equip them with the critical skills […]
Continue readingMore TagProgrammatic media buying has changed digital marketing
In South Africa, generally the level of knowledge of what programmatic media buying is, is low – says Sprout Media Performance. The problem with this, is that programmatic isn’t going away. In fact, it’s growing. Globally programmatic spend has doubled in three years and already in the US, display is outdoing search. Programmatic media buying […]
Continue readingMore TagGolf Ads proves successful for Carfind.co.za
Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is […]
Continue readingMore TagPenquin, Spitfire and Suzuki SA win big at Next Generation Awards
Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies. “We went head to head against […]
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