Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. […]
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IAS Marketers Masterclass
How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO Date: Monday 18 September 2017 Time: […]
Continue readingMore TagFCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp
Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop. Minds Wide Open forms part of the One Show bootcamp initiative […]
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SPARK Media extends reach of ROOTS data beyond agencies
ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]
Continue readingMore TagOutdoor Network’s burning billboard keeps it legal
British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience […]
Continue readingMore TagCreative Spark appoints Tanja Lategan as new MD
Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with […]
Continue readingMore TagMarketing in a Technical Recession
By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]
Continue readingMore TagPrimedia Unlimited’s Bionic rewarded by Facebook
Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category. The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and […]
Continue readingMore TagPlatinum Seed partners with Brightplan
San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product, […]
Continue readingMore TagHomegrown business Mr Delivery gets a bold and bright brand makeover
New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed […]
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