Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
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Influencer Marketing Best Practice
When Ryan McFadyen and Jason Stewart co-founded HaveYouHeard 10 years ago, influencer marketing in South Africa had yet to raise its hand as a new marketing tool. When it did, about five years after, their learning trajectory was steep, but fast, and today their expertise in the influencer marketing arena is acknowledged by global brands […]
Continue readingMore TagWhat is the ideal marketing channel mix for your e-commerce store?
Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts. Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find […]
Continue readingMore TagDisney joins This Girl Can for first branded content push
FCB Inferno has launched its newest work for the multi-award winning “This Girl Can” campaign for Sport England, by launching a series of short films – inspired by Disney – that show moms engaging in home-based exercise routines with their children, getting them involved by dancing together to their favorite Disney music. To celebrate the positive […]
Continue readingMore TagEgg Films goes to extremes – icy snow to sunny sand & sea – For MTN and Castle Lite
Egg Films director, Adrian de Sa Garces, and his team went to extremes for two big brands lately to create fun and irreverent TVCs in which everything is not quite as it seems. Filming for Castle Lite and MTN with guest appearances by real life Inuits and local hip hop icon Ricky Rick, they travelled […]
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The power of positive sentiment, rugby and great business
Chris Botha, Group Managing Director of Park Advertising: “We have the resources and the strength to turn this boat around. Now all we need is the belief.” Aaaah, the silly season. It’s the time of year where everyone can tell you how many weeks, days minutes and seconds there are left until they go on […]
Continue readingMore TagJameson launches new Caskmates IPA edition with HaveYouHeard
Jameson, the blended Irish whiskey produced by the Irish Distillers subsidiary of Pernod Ricard, is launching the newest variant in its Jameson Caskmates range with a series of activations from Cape Town agency, HaveYouHeard, kicking off in the Mother City. Jameson Caskmates IPA Edition is aged in IPA barrels to enhance the smooth taste of […]
Continue readingMore TagWeber Shandwick Africa wraps up a successful year with Level 1 B-BBEE accreditation
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic […]
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A story of celebration: Workbench relaunches the Mukuru brand with new TVC
Workbench’s latest television commercial for Mukuru – a money transfer service – tells a story that needed to be told. The seemingly continuous xenophobic activity across the country is making South Africa an unwelcoming environment for many African migrants, providing even more impetus and necessity for sharing their story. Mukuru is a money transfer […]
Continue readingMore TagNew campaign urges SA’s men not too ‘fear the finger’
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to t guys to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November […]
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