HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories. Founded in 2012, the show honours the innovative use of social and digital media as well as cutting-edge use of online media and tools by agencies and in-house marketing teams from across South Africa. The five finalists for HaveYouHeard are Uber […]
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Reaching the base of the pyramid consumer
Lorraine Gwewera, Digital Strategist at The MediaShop Two years ago I was exposed to a course that completely blew my mind but also spoke to my heart. It was entitled “Innovating Business at the Base” and was coupled with the book “New Markets, New Mindsets”. It was quite eye opening content and exciting for me, […]
Continue readingMore TagAirport Ads Unveils Strategic Rebrand
One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. Airport Ads® […]
Continue readingMore TagFCB Joburg wins at Loeries 2019 for Coca-Cola SA, Toyota SA
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA. The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded […]
Continue readingMore TagHaveYouHeard combines content and production in one department
Cape Town-based agency, HaveYouHeard, has launched a content production department to improve turnaround times, reduce costs and add value during the creative process for clients like Old Mutual, Martell, Cape Town Tourism and YouTube. Comprising an in-house video content studio with camera, lighting and audio equipment and a green-screen facility, as well as an in-house […]
Continue readingMore TagROOTS 2019 research shows that appliances and electronics are major growth categories for women
SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]
Continue readingMore TagHelloFCB+ Wins Creative and Strategic Duties for The City of Cape Town
The City of Cape Town has handed HelloFCB+ the reins to its account after a hotly contested pitch that pit a number of Cape Town-based agencies against each other. “We’re absolutely thrilled to have been awarded the creative and strategic responsibilities for the City of Cape Town, and we’re looking forward to finding new and innovative […]
Continue readingMore TagDebonairs Pizza continues to innovate with On the Double® Stacked
Debonairs Pizza, the leading quick service restaurant in the pizza category, has launched an innovative new version of its popular On the Double® offer as part of its ongoing strategy to engage with millennials and attract new customers. The 28-year-old brand briefed its long-standing agency, FCB Joburg, to develop an above-the-line campaign for the new […]
Continue readingMore TagThe MediaShop Johannesburg appoints Claire Herman
With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate […]
Continue readingMore TagExploring Limpopo and discovering insights
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and […]
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