Toyota Hilux celebrates 50 years in South Africa this year with the launch of a new limited-edition model, the Hilux Legend 50. FCB Joburg brought this campaign to life, celebrating the role everyday legends have played in its success. Incorporating numerous elements including cinema, television, radio, out-of-home, print, digital media, social media and point-of-sale, brochures […]
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We’ve come a long way but have a long way to go
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in entertainment and education, and she had found something that she could not believe was actually used […]
Continue readingMore TagThe Nedbank IMC 2020. Marketing Works. Or does it?
Right now, intangible brand assets are worth US$57.3trillion globally. That’s A LOT of Rands. Yet, marketing still doesn’t sit with the grown-ups around the boardroom table. Why? The Nedbank IMC 2020 is themed Marketing Works. Work It! and it will explore why marketing is last on the agenda of every conference call and first to […]
Continue readingMore TagBetter digital media ROI with data-driven creative
By Jay Thomson, Co-Founder & Chief Digital Officer at Hoorah Digital Consultancy Brands need to realise that data is not just numbers. Data IS PEOPLE. Data IS treasure! Data that is used correctly, is your consumers’ voice. Data speaks! Data is a brand’s lifeline to better strategy, better execution of work, and improved ROI. Even […]
Continue readingMore TagLeadership change for Cape Town-based Hero
Independent full-service agency, Hero, is proud to announce that it has appointed a new leadership team effective May 2019. Amanda Lambe, who started her career in marketing almost two decades ago, has been promoted to the position of managing director. She will be taking over from Andrew Hall, who will be stepping down as managing […]
Continue readingMore TagSocial Media and Social Anxiety
By Skye Littlefield, Social Specialist at Hoorah Digital Without a doubt, social media has contributed to a society of nervous, fidgety, and anxious people. A society of people who wake up, pick up their phones and don’t put them down for the next 16 hours. We no longer know what impulse control is and, even […]
Continue readingMore TagThe future of digital marketing is adding value, not noise
By Amanda Lambe, Managing Director at Hero Data reveals that South Africa shows a 23% increase in active mobile social users and a 7% increase in internet users. South Africans spend an average of 8 hours and 32 minutes every day using the Internet via any device. Online shopping for fashion-related items increased by 25%, […]
Continue readingMore TagAre young creatives really in it for the love of advertising?
Tiido is a 22-year-old copywriter from Hero, a full-service advertising agency based in Cape Town. He has always enjoyed writing, which started off as rap and later grew into poetry. “In matric, a family friend told me about ‘this thing called copywriting’, without thinking too hard about it, I signed up for a course at […]
Continue readingMore TagContent that resonates with readers has impact for advertisers
As the newly appointed Strategic Projects Editor of its new Content Hub, Gayle Edmunds brings her enthusiasm and experience in the journalism industry to this exciting position, having worked most recently at City Press, a publication she served for more than 14 years, the past seven of which were as the managing editor. With the […]
Continue readingMore TagCell C’s Take A Girl Child to Work Preparing Young Minds for Future Career Paths
The Cell C Take a Girl Child to Work (TAGCTW) initiative recently hosted girl learners at the second workshop of South Africa’s “largest collaborative act of volunteerism”. This year, Cell C added two more days to meet increased demand, dubbing the 2019 programme; #MoreThanADay. The second workshop, themed #WhoAmI focused on helping girl leaners discover […]
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