Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or Proteas lose a match? The same can be said for many other areas in which […]
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Ogilvy CCO Pete Case to depart
Ogilvy SA Chief Creative Officer Pete Case will leave the agency at the end of 2019. After five years at the helm, Case is taking a break from the industry, having previously grown his own market-leading agency, Gloo, and then merging it with Ogilvy in 2014. Over the past five years, Pete has successfully helped […]
Continue readingMore TagAmazon beats Google in the eRetail search
by Michael King: Head of Reprise Digital South Africa, an IPG Mediabrands company When thinking ‘search’, you’d be forgiven for assuming that Google leads the pack. A global study has shown that consumers begin their retail related searches on Amazon first (46%) followed by Google searches (34%). That may seem surprising considering that Google has […]
Continue readingMore TagSmall and start up media agencies pay the cost for payment terms
By the Advertising Media Forum (AMF) The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different. Here, our local junctures of change are exacerbated by the need to inject growth by establishing new media […]
Continue readingMore TagOgilvy SA wins big at Apex Awards
Ogilvy South Africa emerged triumphant at the Apex Awards on Thursday, 11 July, taking home a total of six awards at the event, hosted at The Venue at The Houghton. Ogilvy was the only recipient of two Gold Apex awards at the ceremony. Ogilvy and Kimberly-Clark won a Gold Apex and a Grand Prix award […]
Continue readingMore TagKing James Group JHB Appointed As Lead Creative Agency For Toughees
King James Group JHB has been announced as lead creative agency for iconic school shoe brand, Toughees, following a three-way pitch. “We felt an immediate connection with the agency and our brand,” says Swastika Juggernath, national marketing manager for Bata South Africa. “Their insight into our market and understanding of our ambitions was impressive. They […]
Continue readingMore TagSibongile Sibanda appointed as new Managing Partner for Zenith
Zenith, the ROI media agency, is pleased to announce the appointment of Sibongile Sibanda as Managing Partner for South Africa. Sibongile, an integrated marketer joins Zenith from Samsung Electronics SA, where she held the position locally as the Head: Integrated Marketing and Corporate Communications. Sibongile has extensive marketing experience across multiple categories and prior to […]
Continue readingMore TagSantam Finds South Africa’s 12 Most Loved Local Businesses
New campaign shines spotlight on role of local businesses in the economy A survey commissioned by Santam, the country’s largest general insurer, has revealed that South Africa’s 12 Most Loved Local businesses among other include the Chapmans Peak Hotel in Hout Bay – famed for its calamari, celebrity chef David Higgs’ Rosebank eatery Marble as […]
Continue readingMore TagAt African Bank ‘Everybody is Somebody’, a Black River F.C. campaign
Black River F.C. brings the brand campaign to life across various platforms Black River F.C. was awarded the African Bank business as its above-the-line (ATL) communications partner in December 2018 and with this new role, the Agency has been responsible for driving the brand’s performance and connecting the business to its current and incoming customer […]
Continue readingMore TagCapfin reaps rewards of partnering with HelloFCB+
Just 10 weeks after awarding its account to the newly-formed HelloFCB+, Capfin South Africa is reaping the rewards of its decision. Not only did its first collaboration with the agency go from pitch to market in an extraordinarily swift five weeks, judging by the incredible uptake in applications, it really hit its mark proving that […]
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