Dan Pinch, executive creative director at King James Group and co-founder of King James Digital Cape Town, I’m probably not alone in feeling that a lot of what brands do on social media doesn’t work that well. Despite increased media and production budgets, teams of specialists, and expensive social management tools something often feels flat. The […]
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Boomtown wins Lafarge Zambia account
Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for […]
Continue readingMore TagHaveYouHeard launches activations division
In a bid to deliver high-quality consumer interactions that don’t blow its clients’ budgets, HaveYouHeard, the communication agency specialising in uncovering unique insights that facilitate the creation of innovative ideas, has established an activations division. Headed by Victoria Gabler, the division is able to deliver on a brand’s promotional staffing, in-store and on- and off-trade […]
Continue readingMore TagPrimedia Outdoor unveils its powerful new video wall in Lagos
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, […]
Continue readingMore TagDigital marketing in a third world country
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer […]
Continue readingMore TagToyota Rush launch wins Marketing Achievement Award
Toyota South Africa and its long-term marketing partner, FCB Joburg, were awarded last week (June 27) by the Marketing Achievement Awards (MAA) in the New Product or Brand Launch category for the 2018 launch of the Toyota Rush. The Marketing Achievement Awards aim to recognise and reward successful marketing initiatives and thought leadership in the […]
Continue readingMore TagTribeca Public Relations retains Level 1 B-BBEE rating
Tribeca Public Relations (Tribeca) has retained a Broad-Based Black Economic Empowerment (B-BBEE) Level 1 status in its 2019 B-BBEE verification audit carried out by JS BEE Solutions, a SANAS-accredited B-BBEE verification agency. The B-BBEE verification process was based on the Marketing, Advertising and Communication (MAC) Sector Code, which defines Tribeca as a Large Entity due […]
Continue readingMore TagConsumers will spend 800 hours using mobile internet devices this year
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts, published today. By 2021 the total will rise to 930 hours, or 39 full days. This is the fifth edition of the […]
Continue readingMore TagPrimedia Outdoor Celebrates 25 Years of Excellence
Primedia Outdoor, the largest wholly South African owned premier Out-of-Home media provider in Sub-Saharan Africa, is celebrating its 25th Anniversary throughout the month of July and on this notable milestone looks back on the evolution of the company and the accomplishments over the last 25 years. Formerly known as Primedia Ad Displays, Primedia Outdoor was […]
Continue readingMore TagThe opportunity for retail-as-a-service
In-store advertising innovators Smart Media In recent years, retailers around the world have embraced experiential, personalised shopping environments that deliver bespoke solutions to consumers. In part, this can be attributed to the gathering and analysis of shopper data thanks to the availability of more innovative technology. So, what can local businesses learn from this to […]
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