Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design. Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins […]
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Twiga Communications bags Granadilla insurance
Boutique PR agency Twiga Communications has been appointed to develop and implement the PR strategy for new insurtech company Granadilla. The agency will deliver strategic communications that complements the brand’s overall marketing campaigns and product releases, to ensure growth in both brand recognition and take up by consumers. Franco D’Onofrio, Managing Director of Twiga Communications, […]
Continue readingMore TagFuture-proofing a singular Absa brand across diverse African operations
Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and […]
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Global Out Of Home Media ‘Goes Green’ With Solar Site In Cameroon
Global Out of Home Media has launched a number of initiatives in its drive toward reducing its carbon footprint and supporting its environmentally-responsible stance. Within this approach, the company recently unveiled the first of its solar-powered gantry billboards in Cameroon’s largest city and economic capital, Douala. The city is home to Central Africa’s largest port […]
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Ideas-Led Creative Solutions Open Doors for Riverbed into Barloworld
In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
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New TVC from FCB Joburg drives Debonairs’ Pizza Friendzy® promotion
A new television commercial – in 30-second and 20-second formats – from FCB Joburg is driving a Debonairs Pizza promotion that is creating R160‑million’s worth of attention, the Debonairs Pizza Friendzy®. Dominating all television channels from SABC, ETV and MNET to DSTV and COMEDY CENTRAL, the new TVC was created by FCB Joburg’s team of […]
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Drones Take Entertainment To New Levels
Drone technology has made considerable advances since the last Mediatech Africa in 2017. According to Mediatech trade show director, Simon Robinson, drone technology is a powerful tool for many sectors of the economy but it’s undeniably disrupting and drastically altering the events, media, and film-making industries. “Unmanned aerial geniuses – drones ignite the imaginations of […]
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FCB Joburg and the Coke PHONETIC CAN introduces South Africa to South Africa
It’s been 25 years since apartheid was dismantled. South Africa now recognises 11 official languages. But the truth is, South Africans still can’t say each other’s names. In the summer of 2018, FCB Joburg and the brand known for putting people’s names on its cans, Coca-Cola, did something more. Together they helped introduce South Africa […]
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Future-proof Marketing – Marketing with Meaning and Purpose
by Onyi Nwaneri, Marketing and Partnerships Executive from Afrika Tikkun On Thursday, Afrika Tikkun will be speaking on purpose-led marketing at the Marketing Achievement Awards and Summit (endorsed by the Marketing Association of South Africa) at Sun City Resort in the North West Province. Under the theme ‘marketing with meaning and purpose’, Afrika Tikkun provides […]
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First free Afrikaans podcast channel launched
From 24 June you can experience rooi rose in a whole new way! rooi rose is proud to introduce rrRADIO, South Africa’s first free Afrikaans women’s interest podcast channel! It’s the original engaging content that rooi rose magazine is known for, but presented in a new audio format. Podcasts are taking the world by storm. […]
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