Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to […]
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Rugby Africa to continue groundbreaking partnership with APO Group
After one year of successful collaboration, World Rugby’s African association will extend their exclusive alliance with APO Group until 2023 APO Group (www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, and World Rugby’s African association, Rugby Africa, today announced an extension to their partnership making APO […]
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A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my […]
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Toyota SA Launches New Corolla Hatch With TVC From FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign, […]
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SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
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Endulini Fruit appoints Boomtown for PR brief
Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly […]
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Ogilvy Cape Town and Giant Films new campaign, Rape Crises, hits close to home
It is estimated that 40% of South African women will be raped in their lifetime and only 8.6% of rape perpetrators are convicted. Unfortunately, most people believe these rapes only occur in dark alleyways by hooded strangers. Rape Crisis’ new campaign reveals that the truth is a lot closer to home. 68% of rape survivors […]
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A fresh approach to customer service
Judith Middleton, Head of Advisory Services at DUO Marketing + Communications During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services. The shift came about […]
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Ogilvy launches Social.Lab South Africa E-commerce offering
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York, […]
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Boomtown rolls out the Bronx Woman SS18/19 campaign
Shifting the campaign for Bronx Woman up a gear, and building on its messaging of “It’s so me!”, Boomtown has rolled out the spring/summer 2018 campaign by asking the question “Why be ordinary?” Working with Bronx Woman for the past two years, Boomtown kept the essence of self-expression and encouraged ladies to express their true […]
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