The Boomtown Bayeza internship programme achieved a 100% employment rate for its 2018 graduates, and it’s looking to recruit talent for 2019. In its seventh year, Boomtown is looking to take on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals who can break […]
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Primedia Outdoor breaks Roadside Digital ground in Durban!
With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into […]
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The Super Bowl – the story you didn’t know
By: Richard Lord, Media & Operations Director, Meta Media So, the Super Bowl, the world’s biggest televised sporting event, was played this past Sunday with the New England Patriots winning a record equalling 6th title, beating the Los Angeles Rams 13-3 in the lowest scoring game in NFL history. This was Super Bowl LIII which, […]
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Cricket industry heavyweights debate next gen marketing opportunities
Steve Elworthy, Tournament Director of the Cricket World Cup 2019 and member of the England and Wales Cricket Board (ECB); Clive Eksteen the Commercial Director of Cricket SA and Ros Golden, independent analyst and ex Marketing Director for Cricket South Africa make up the panel in this, the second CoNext Sponsorship Forum event on the […]
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To compare or not to compare
Belinda Kayton, Media Strategist at The MediaShop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B does not – would you put your family at risk?” I sat up and took […]
Continue readingMore TagMedia relations expert APO Group experiences record growth in Africa and the Middle East and plans continued expansion for 2019
APO Group’s growth of 60% in 2018 reaffirms the company’s position at the forefront of media relations in Africa and the Middle East APO Group (https://www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, delivered record growth of 60% in 2018, representing a turnover that has more than […]
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Tribeca renews partnership with The Capital Hotels and Apartments
The Capital Hotels and Apartments has renewed its retainer contract with Tribeca Public Relations, after the agency exceeded the company’s mandate to expand awareness about its industry-disrupting offerings. The Capital Hotels and Apartments is one of the largest providers of fully serviced luxury apartments and hotel rooms in the country, with properties in Johannesburg, Pretoria, […]
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Boomtown looks to the future as it celebrates 25 years
February 1st marks 25 years since Neil Hart founded one of South Africa’s leading independent agencies, but Boomtown is celebrating by looking to the future. While the agency is taking a brief look back at its history, via a timeline, and sharing quotes and photos from the archives, the majority of the agency’s 25th anniversary […]
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Look for the positivity throughout 2019…
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse purchase shelves, making resolutions for the New Year that much harder to adhere to. […]
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Four times a charm as Tribeca is appointed to work with the Hollard Daredevil Run
Hollard has one again appointed Tribeca Public Relations (Tribeca) as its partner to help raise awareness of male cancers by providing public relations support for the ninth annual Daredevil Run taking place on 15 March 2019. The Daredevil Run highlights the importance of early detection of male cancers, with participants running through the leafy streets […]
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