Tribeca Public Relations (Tribeca) has promoted Lerato Mokoena to account executive after she successfully completed the agency’s comprehensive internship programme. The six-month programme included full-time, on-the-job training with a dedicated, multi-skilled consultant team, combined with SETA-accredited NQF Level 5 training that covered leadership and emotional intelligence in the workplace. “Lerato excelled in her role as […]
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Mindful marketing: A New Year’s resolution that will help you achieve results faster
For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft. Whether it’s to improve as an athlete, a musician or to be a better leader, it’s about the time you put in to master that skill. But then there are people who improve faster than others, […]
Continue readingMore TagHilton Mashonga appointed as Boomtown creative director
Hilton Mashonga joins Boomtown as creative director and brings with him over 20 years experience, numerous awards and global big-brand and agency experience. A strategic thinker, Hilton thrives on delving deep into research to find the true essence of relevant insights, “Hilton’s approach to creative, his want to entrench himself in research to uncover […]
Continue readingMore TagThe Future Of City & Guilds To Be Moulded By Clay
City & Guilds has been at the forefront of global education for almost 140 years and as of November 2018, their new digital agency, Clay Creative, has been revitalizing their online presence and bringing the heritage-rich international company into the 21st century. A City & Guilds qualification has been a long-standing stamp of quality but […]
Continue readingMore TagBBC Brit To Live Broadcast The Brit Awards 2019
Award ceremony will exclusively broadcast on DStv channel 120 on Wednesday 20th February from 10pm CAT Nominations for The BRIT Awards 2019 include: Anne-Marie and Dua Lipa lead BRITs 2019 nominations with four each Calvin Harris, Little Mix, Rita Ora, Florence + The Machine, Drake, Ariana Grande, Camilla Cabello and Eminem have all been nominated for […]
Continue readingMore TagMeta Media makes first crucial appointment
Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media. Musi brings an abundance of aptitude and two decades’ worth of business, marketing and communications experience. She also recently completed her MBA. This multifaceted combination of experience allows her to strategically approach business […]
Continue readingMore TagAfrican Bank appoints Black River FC
African Bank has appointed Black River FC as its above the line (ATL) advertising agency, effective 1 December 2018. The appointment is significant, coming at a time when African Bank is entering a new era as a fully-fledged retail bank and starting to play an increasingly significant role in changing banking in South Africa. This […]
Continue readingMore TagTaking care of the modern, tech-savvy consumer
Customer Relationship Management specialist, LoyaltyPlus, offers its perspective on the challenges and opportunities for service providers. South Africa has long been considered a market of brand-loyal and brand-conscious consumers. The popularisation of loyalty programmes and digital solutions that automate transactions, implies that the modern tech-savvy consumer is more empowered than ever before. Not only has […]
Continue readingMore TagNew on black: Spike Lee Movie BlacKkKlansman is based on an Incredible True Story. Who knew?
You might have thought that Spike Lee’s new movie about a black police officer who goes undercover to infiltrate the white supremacist Ku Klux Klan is simply fiction. Well, surprise! It isn’t. ‘BlacKkKlansman’ is based on the true and remarkable life of Ron Stallworth – a black police officer and detective from Colorado who really […]
Continue readingMore TagWhy the wall?
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]
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