South Africa’s preeminent design, architecture and interiors magazine, VISI, is celebrating 100 issues. First launched as an annual in 1998, the February/March 2019 edition marks a tremendous milestone for this highly regarded publication that has consistently recognised and supported local creativity and been awarded for its thought-leading, boundary-pushing approach.Fans of VISI have long been collecting […]
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71 graduates complete work experience with FCB Africa
A group of 71 advertising and marketing graduates recently completed their mandatory month-long work experience module at the FCB Africa Group’s campuses in Johannesburg and Cape Town. Hailing from various tertiary institutions in Gauteng, and as far-flung as the North West, Limpopo, Free State, Eastern Cape and Lesotho, the graduates had the opportunity to observe, […]
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Toyota Hilux builds on success of last year’s Dakar campaign with cheeky new ad
Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
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Three Key Search Marketing Trends for 2019
Google search marketing saw an upswing in technologies such as chatbots, voice search, image searches and enhanced search engine results (SERP) features in 2018. While these will continue to play a role, the evolution of search in 2019 will be largely driven by three key elements: Google My Business, advertising automation, and SEO algorithm updates. […]
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Tribeca Public Relations promotes Mmabatho Segole to Account Manager
Tribeca Public Relations has promoted Mmabatho Segole to an Account Manager as she has continually shown enthusiasm, passion and skills development since joining the company in December 2016. Mmabatho works with a number of diverse clients, including Nimue Skin Technology, AgeWell, Solal Skincare, JA South Africa and KidZania, and supports colleagues working with Consulta, Saab, […]
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DUO launches Graduate Programme for PR industry entrants
Digital PR and marketing agency, DUO Marketing + Communications (DUO) has launched a Graduate Programme for PR and Communication Specialists. The programme is geared towards degreed professionals who are entering the industry for the first time, and is driven by mentorship, on-the-job experience and engagement with professionals who have years of experience across marketing, PR […]
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Shaping creative business minds for the fourth industrial revolution
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to […]
Continue readingMore TagThe Frog in the Pot
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]
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Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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The SpaceStation’s viewability stats exceed market standard by 20%
Recent stats* released to The SpaceStation by Google Ad Manager show that their overall ad viewability sits at an impressive 71%, which is a much higher than the South African market standard, over the same period, of 51%. The same stats also showed an above-the-fold viewability of 82% compared to a market rate of 65% […]
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