Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue). […]
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Time For South Africans To Go Mal For New ‘Wear It Forward’ Campaign
Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough […]
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Primedia Outdoor and Twizza gear up to hit the streets with 80 branded taxis
Primedia Outdoor has branded a large fleet of taxis for Twizza, a proudly South African soft drink company, to raise awareness for its ‘Summer Fo Sho’ competition and to provide a rich brand experience. Effective from November, this campaign is set to roll out on key commuter routes in four different provinces namely Western Cape, […]
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King James The Number One Digital Agency In SA, Africa And The Middle East
King James Digital has been ranked the number one digital agency and the King James Group the number one digital & interactive communication agency in South Africa, Africa and the Middle East for 2018 by the Loeries. And in doing so, took Sanlam to the top spot as the number one brand in the country […]
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This Is The Legend Of Big John
When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … https://youtu.be/pBI_3vyUfdc The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, […]
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Global OOH Media ramps up investment in Nigeria with upgrade to its Abuja roadside network.
Global Out of Home Media (Global), one of the largest African Out-of-Home media owners recently undertook a major refurbishment exercise of its holding in Abuja. The investment saw the media owner upgrading its entire network of 3mx6m and 7mx5m billboard sites across the city. Abuja is a well-planned city with a population of over 2 […]
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Data and platforms bring new opportunities to expand PR
By Dominique Pienaar, CEO of DUO Marketing + Communications Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging. […]
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AMASA adds to its Board
The Advertising Media Association of South Africa (AMASA) has announced two new additional members to its board of directors. AMASA welcomes Mpho Maseko and Parmeshan Moodliar to the table. Mpho and Parmeshan join current directors Wayne Bischoff, Wayne Bishop, Karen Bailey, Lyn Jones and Rob Smuts. Wayne Bischoff says: “Both Mpho and Parmeshan are old […]
Continue readingMore TagOn Comic Con, YouTubers and the business of gaming
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop […]
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Debonairs Pizza Launches ‘Dezemba’ Campaign
The festive season is upon us. And as we get ready to let our hair-down and kick our feet up, Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course. “We briefed the agency to […]
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