Ogilvy Africa a wholly owned subsidiary of WPP Scangroup Pls, has announced the opening of its new office in Lagos, Nigeria. Ogilvy Nigeria becomes the integrated communications’ firm 24th office in sub-Saharan Africa. It represents the strategic expansion of the Ogilvy brand across Africa. Speaking at the newly opened office, Mathieu Plassard, chief executive officer […]
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AdColony wins Gold at The AMASA Awards!
AdColony South Africa, one of Nfinity Media’s investments and co-entrant Dentsu Redstar have won the Gold Award at the prestigious AMASA Awards in the category Best Use of Technology for its Heineken UEFA Champions League campaign. AdColony and Dentsu Redstar collaborated with Heineken to create a high reach, innovative, impactful and engaging mobile experience for Heineken’s UCL […]
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Mall Ads launches iconic Indoor Towa at Umlazi Mega City
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible to consumers within the mall. […]
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Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating […]
Continue readingMore TagIAS sees clients pushing boundaries for expanded offerings from agencies
As one of South Africa’s foremost intermediary consultancies, the Independent Agency Search and Selection Company (IAS) specialises in match-making that produces an effective marketer-agency relationship that meets the current and future needs of both parties. “We are seeing a wave of restructuring for optimal B-BBEE compliance, as well as for the diversity the industry needs […]
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FAKA’s Desire Marea on creative explorations, performing for Donatella Versace
South African contemporary performance artist, Desire Marea, is an unapologetic force of nature. As one half of the pioneering cultural movement known as FAKA – a cultural movement he started along with his friend Thato [AKA Fela Gucci] – Marea has not only taken the local music and art scene by storm, but has also […]
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Ogilvy Shines At The AMASA Media Innovation Awards
Two Ogilvy campaigns – Huggies ‘The World’s First Baby Marathon’ and Carling Black Label #NoExcuse – have added 4 Gold AMASA Awards to their extensive list of laurels. The 2018 AMASA (Advertising Media Association of South Africa) Awards celebrate excellence in media planning, innovation and creative media ideas. The winners were announced in Sandton this […]
Continue readingMore TagFourways Mall complements multibillion-rand structural redevelopment with new corporate identity
Fourways Mall is matching its multibillion- rand structural redevelopment by creating a new brand and corporate identity that will be rolled out across the property’s various media and structural assets ahead of its re-opening during 2019. Designed and implemented by Amorphous New Media, an award-winning digital and design agency, the Mall’s clean, modern and sophisticated […]
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Woolworths and New Media’s TASTE bags gold at Folio Awards in New York
Woolworths’ TASTE magazine, published by New Media, has won a highly prestigious GOLD Folio: Eddie & Ozzie Award for Overall Editorial Excellence in Custom/Content Marketing. This year’s awards took place on Tuesday, 9 October in New York. TASTE also received three honourable mentions including one for its March 2018 issue in the Best Full Issue […]
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The MediaShop wins Golds at AMASA Awards
The MediaShop has done it again! At this year’s prestigious AMASA Awards, the agency walked away with three Gold Awards for clients Nando’s and Cell C. These accolades are hot on the heels of The MediaShop being crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media […]
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