A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify […]
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The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within […]
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Brand refresh for Hippo.co.za completed by FoxP2 and executed by Human.Kind
Hippo.co.za introduces its new look, carried out by above-the-line agency FoxP2, and the digital campaign was executed by Human.Kind, to South African consumers. South Africa’s leading online comparison website, Hippo.co.za, is getting a makeover that is promising exciting changes for the business. At the heart of this change, is the underpinning message that before consumers […]
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Amaphiko Academy calls for innovative change makers
The world is constantly experiencing myriad social problems and is thus always in need of strong innovators to bring about changes and fresh solutions. Red Bull Amaphiko Academy is searching for new, innovative social change makers for 2019. Applications to be part of the Amaphiko Academy will be open between 01 October and 31 November […]
Continue readingMore TagToday’s leading brands: Doing well by doing good
In a world where trust in big businesses has been eroded – and social media can amplify reputational risk – it is vital that brands show they stand for more than making money. Young people of today are as concerned about making a positive impact on the world as they are about making money. They […]
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New SACAA account for Artifact
The SACAA, mandated with promoting, regulating, developing, enforcing, and improving aviation safety and security in South Africa, has appointed independent agency Artifact SA as its communications partner. Artifact’s new level 4 BBBEE status under the Marketing Advertising & Communications (Mac) Charter enabled the agency to tender for the SACAA business, which is itself in a transformational […]
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BCW Launches Brand Identity and Corporate Website
BCW (Burson Cohn & Wolfe), a leading global communications agency, recently revealed its brand identity expressed across a new brand mark, corporate website and suite of social media channels. The brand look and feel are designed to articulate the agency’s expertise in delivering integrated communications solutions for clients across all industry sectors. “With BCW, we […]
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New creative digital sports marketing agency, Retroactive, launches
Former Springbok Bryan Habana and Mike Sharman, co-founder of Retroviral Digital Communications, have launched Retroactive, a new creative digital sports marketing agency. The new agency will manage fully integrated digital marketing campaigns for customised sport sponsorships and events, combined with its strategic, creative, digital and analytical capabilities that will drive measurable business growth for clients. […]
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Blurred Media Lines
By Victor Koaho, Business Unit Manager, The MediaShop I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop. Radio Bop had some of the coolest voices on radio, and was broadcast out of the then Bophuthatswana. I could only catch Radio Bop […]
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Joe Public Connect Scoops “Digital Agency Of The Year” At This Year’s New Gen Awards
Gold was certainly on the cards for Joe Public Connect at last night’s New Generation Social & Digital Media Awards ceremony that honours innovative technology and inventive social and digital media. Brand and advertising group Joe Public United continued their winning streak with its integrated digital agency, Joe Public Connect, breaking new ground in the […]
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