Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current […]
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Project Runway from Ola! Films
Project Runway sees SA’s aspiring fashion designers given a chance to compete for a big break into the industry. The fashion design contestants compete with one another in a five-week reality show on DSTV to create garments restricted by time, materials and theme. One by one they are eliminated until the few left standing prepare […]
Continue readingMore TagVega hosts Open day
Vega, a brand of The Independent Institute of Education (The IIE), will host its next open day on Saturday, 4 August 2018. Vega invites learners, parents and working professionals to attend its next open day for the year, taking place at Vega campuses nationwide on Saturday, 4 August 2018. The open day will give prospective […]
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GIBS’ Acumen magazine takes home gold at the 2018 International Tabbie Awards
After a successful 2017 Tabbie Awards Result for Contact Media and Communications’ Afropolitan Magazine last year, the dynamic and custom publishing house is at it again, taking Gold in the Tabbie Awards Best Single Issue Category for their custom B2B title Acumen Magazine. The Trade Association of Business Publications International (TABPI) unveiled the 2018 Tabbie […]
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Driving the in-store brand experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy owning to the availability of product information online. It is therefore imperative to cut through the clutter and create a […]
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Global collaboration on Let me Live
South African photographer and director, Chris Saunders is the creative talent behind the superb intercontinental music video ‘Let Me Live’, a collaboration between Rudimental and Major Lazer launching globally this month. Saunders says: “This project was a six month developmental process because we wanted to do something really disruptive; really different. We shot about 30% […]
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Technology: the challenge for marketers
By Andrew MacKenzie, MD of Boomtown I recall watching a movie called Groundhog Day in which a man wakes up to the same sequence of events, day after day. With the rapid changes the world is facing because of technology, nothing could be further from the truth today. We will almost certainly wake up […]
Continue readingMore TagBlack River FC wins Metropolitan account
Black River FC, the small Johannesburg agency with the big heart, keeps knocking them out the park and has been awarded the Metropolitan account. In a four-way pitch which included some well-known names from South Africa’s advertising industry, the team at Black River FC took top honours and will help drive the brand’s journey into […]
Continue readingMore TagUtilising technology for better research
Advances in technology and computing power make it possible to fuse multiple research surveys. Essentially there is no more need for outdated brand diaries in 2018. “Picture this,” says Peter Langschmidt, consultant to the PRC (Publisher Research Council). “It’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with […]
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Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version […]
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