Mall Ads™ has partnered with Street Network to bring advertisers more impactful, more strategic opportunities to target shoppers in the mall environment. Advertisers will now be able to take advantage of mini-billboards and branded pole ads within the parking areas of selected malls in Gauteng, KwaZulu-Natal and Western Cape. The new advertising platforms have been […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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Madex and Markex 2018: building the branding conversation
The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
Continue readingMore TagThe value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
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New appointments at Ogilvy
Ogilvy is proud to announce three new senior appointments that deepen the client-centric approach at the recently re-founded agency. Luca Gallarelli is appointed MD of the Ogilvy Group, while Vicki Buys is appointed MD of the Ogilvy Cape Town operation and Tassin Albertyn becomes Head of Delivery. New Ogilvy Group MD Gallarelli was instrumental in […]
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FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
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Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide New research has found that nearly three-quarters of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities in their external partners. The Future of Agency Rosters by the WFA (World Federation of […]
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Data Protection in South Africa – sleep s little easier
Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data’s source is no longer an option. This is a new era of transparency, verification and […]
Continue readingMore TagKe Yona (it’s time) for #Ads24diski18!
As excitement builds for the World Cup semi-finals, Ads24 kicked off its own series of high-energy football-styled activations last week to showcase the reach of its popular mass market titles. Now in its second year #Ads24Diski18! is proving even more popular than last year’s event, with agency members blasting vuvuzelas, dancing, singing and egging their […]
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FCB Africa appoints Chief Technology Officer
In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO). Making the announcement, FCB Africa Chief Executive Officer, Brett Morris, said Pillay’s responsibility in his […]
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