Media disruption has entered the global playing field in the form of sports consumption outside of traditional networks, brought on by the growth of technology, changing consumer habits and an eSports evolution. This has seen tech giants challenging traditional distribution and fan engagement; and the rise of Facebook and Amazon as the emerging powers within […]
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BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
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SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
Continue readingMore TagSA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
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FCB Joburg Designer Selected To Study For Masters In Sweden
An FCB Joburg designer, Nontokozo Tshabalala, has beaten out 20 000 applicants to join nine other young South Africans to be awarded a Sweden Institute Study Scholarship (SSIS) to study for her Masters degree in that country. An opportunity to further her chosen profession abroad is not a first for Tshabalala, who was selected while an […]
Continue readingMore TagIndustry-leading audience data workshop highlights key learnings for brands
24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up […]
Continue readingMore TagACA seeks CEO
The Association for Communication and Advertising (ACA) is the official self-regulative representative body for the advertising and communications sector in South Africa. The Association represents advertising and communications agencies that presently contribute approximately 95% of South Africa’s measured ad spend to all stakeholders including, but not limited to, the broader profession, government, the media and […]
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Ogilvy announces new organizational design and new brand identity
Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and new brand identity. “This has been an 18-month journey for our brand and the largest transformation in the history of our […]
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Trudi Lovegrove joins Mall Ads as Agency Accounts Manager
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]
Continue readingMore TagNielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when […]
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