The global trend indicates a slight increase in both the number and duration of relationships with creative agencies. Traditionally, marketers work with a larger number of creative agencies, but maintain longer relationships with media agencies, though recently these trends are not always true, this is according to the SCOPEN Agency Scope South Africa 2017/18. South […]
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South African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba
South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward […]
Continue readingMore TagEdith Petersen retires after 35 Years at Caxton
Edith is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton would like to bid her a fond farewell. Edith joined the Argus Group back in the 70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat […]
Continue readingMore TagPieter Janse Van Rensburg joins DUKE as Design Director
DUKE has recently added to its heavyweight staff complement with the appointment of Pieter Janse Van Rensburg as Design Director. No stranger to the industry, Janse Van Rensburg most recently held the position of Design Director at Brand Union. Prior to that he honed his skills at Saatchi & Saatchi where he took over […]
Continue readingMore TagHow to get the best out of Radio Advertising
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism […]
Continue readingMore TagNfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on […]
Continue readingMore TagAnnicia Manyaapelo Appointed Integrated Executive Business Director at FCB Joburg
Annicia Manyaapelo has been appointed Integrated Executive Business Director on the South African Tourism account at FCB Joburg. A graduate of GIBS Business School and both the AAA School of Advertising and Vega Brand Communications School, where she studied communications, media and brand management, Manyaapelo joined the agency after several years as a successful luxury […]
Continue readingMore TagIAS Masterclass for Agencies: Collaboration, Flexibility, Agility, Reality
Collaborating with your competitors might have been counter-intuitive years ago, but today it’s a necessity for a successful business. Apart from the slight — though significant — differences between the definitions of collaboration, cooperation and coordination, what is really happening between clients and agencies in terms of agency collaboration? Are agencies collaborating often? And what does […]
Continue readingMore TagThe BCSA presents the 2018 Brand Commune
Scepticism abounds when it comes to business purpose and whether this has the potential to create real value for businesses in the long-term. Anyone and everyone from the advertising and marketing, brand, and business world is invited to join the discussion around whether business purpose is a fad or the thing that will propel us […]
Continue readingMore TagAds24 provides Food for Thought on the road to 2019
Following the success of last year’s event Ads24s hosted its second “Food for Thought” at Hyde Park recently, in what is becoming much-anticipated annual fodder for the media industry’s top minds. For Ads24 the aim of the event is to challenge innovative thought among media professionals and to continue to inspire excellence in the industry, […]
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