The Association for Communication and Advertising, the official industry body for the advertising profession in South Africa today announced that its CEO, Odette van der Haar, has tendered her resignation from the organisation that she so ably led for the past eleven years. The decision to leave was taken after much reflection and introspection on […]
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Meropa Communications climbs global PR rankings
Meropa Communications has climbed 20 places – to 220 – in the 2018 global ranking of the top 250 global public relations firms. Meropa is the top-ranked agency in both South Africa and Africa in the rankings just released by the authoritative industry-watch body, The Holmes Report. With growth of 10,5% in a global PR […]
Continue readingMore TagAdForum Worldwide Summit NYC – Key summit observations
Having recently attended the AdForum Worldwide Summit in New York, Johanna McDowell managing director of The Independent Agency Search & Selection Company (IAS) and Partner SCOPEN Africa will be presenting detailed and in-depth reports and case studies on global trends and up-to-date information on agencies at a Masterclass Session aimed at IAS subscribing agencies that […]
Continue readingMore TagThe BCSA Presents the 2018 Brand Commune – Business and brand digital transformation
The digitisation of the workplace is no longer a future concept to be dreamt of and spoken about broadly. It’s here now and it impacts how we do business. Has your business begun its digital transformation journey? The Brand Council South Africa (BCSA) has invited anyone from the advertising and marketing, brand, and business world […]
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What’s seen and what’s said
The relationship between good design and effective copy. By Nick de Beer, a creative group head at Boomtown Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. […]
Continue readingMore TagALL4Women steps it up with exciting new packages
All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of […]
Continue readingMore TagRelativ Media introduces largest digital screen in Africa’s richest square mile
Relativ Media is proud to introduce, what those in the media industry are referring to as Johannesburg’s own Times Square – a giant fully HD Polaroid digital screen on the corner of Alice Lane and 5th Street, Sandton. The 7m x 13.7m digital screen is strategically elevated to maximise the line of sight for passengers […]
Continue readingMore TagCreative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagVote for the MOST Awards and stand a chance to win R6000
Voting for the 10th annual MOST Awards opens today and will stay live until 2 July 2018. By completing the Media Owner or Media Agency survey you stand a chance to win R6000. To access the online survey click here, or go to www.themediaonline.co.za and look for the “Click here to Vote” button at the […]
Continue readingMore TagWat meme jy? Ads24’s Afrikaans roadshow rolls into Cape Town and Durban
While the Johannesburg leg of ‘Wat Meme Jy?’ draws to a close, Cape Town and Durban media agencies still have fun and games to look forward to as Ads24’s roadshow arrives this week to showcase the value and reach of its Afrikaans titles. The scene is set on arrival when guests are invited to dress […]
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