By Johanna McDowell Partner at Scopen Africa and CEO of the Independent Agency Search & Selection Company (Pty) Ltd Digital is at the forefront of all businesses worldwide, but the methodologies and platforms change so frequently that it’s difficult to master. Agencies in particular find it a struggle to keep figuring out what marketers need […]
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So Interactive launches Ocean Basket’s Nutriguide Online
Drop the Chips or keep the Chips? With the rise of healthier food choices and informative dining trending on the tip of everyone’s tongue, leading retail food chains are stepping up to meet the nutritional demands of their customers. Now, South Africa’s favourite seafood destination, Ocean Basket, launches a first-to-market, interactive online Nutriguide – and […]
Continue readingMore TagThe Provenance Chain: Uncovering the connection between provenance and sustainable growth
2018 IHG Trends Report demonstrates the competitive advantage derived from a powerful and authentic provenance which resonates with consumers Provenance is the foundation for enduring brand success and has become more important than ever for organisations wanting to succeed in today’s complex consumer environment. That is the finding of the 2018 Trends Report published today […]
Continue readingMore TagProvantage Media Group acquires majority stake in Global Outdoor Systems
Leading out-of-home company Provantage Media Group is proud to announce that they have acquired a majority stake in Global Outdoor Systems, a leading African billboard company with a footprint in a large number of African markets. This cements its OOH position as one of the largest OOH media owners on the continent, where it is […]
Continue readingMore TagVega students get the nod in WPO Worldstar Student Awards
Vega, a brand of The Independent Institute of Education (The IIE), congratulates four of its students and their navigators for receiving top honours as the only South African tertiary institution to be recognised in 2017 international WPO competition. Vega campuses across the country are buzzing with excitement after four students were recognised in the 2017 […]
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NetFlorist’s Sassy Cupid On Air With Free Lindt Chocolates In Time For Valentine’s
NetFlorist, South Africa’s largest sameday gift and flower delivery service, and its sassy cupid, Harold, are back on air in time for Valentine’s Day. The former, recently voted as the country’s best florist, is offering a sweet deal to encourage early delivery of Valentine’s Day gifts; the latter dispensing his usual direct-to-the-heart, tongue-in-cheek. Using […]
Continue readingMore TagPAMS – an innovative Reading currency, releases in February
A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms. “This new readership research of over 150 titles and […]
Continue readingMore TagCash Crusaders creates brand affinity through TRANSIT.TV™
To create brand affinity in the commuter market, Cash Crusaders is flighting a commercial on the wide-reaching TRANSIT.TV™. The digital channel flights in taxis, in bus stations, in taxi ranks and in train stations throughout South Africa and has proven to be a vital marketing element to reach the mid LSM market. “The […]
Continue readingMore TagJohanna McDowell appointed on advisory council of Women in Marketing
Women in Marketing is pleased to announce the appointment of Johanna McDowell as a member of its Advisory Council for 2018. Currently the Managing Director of the Independent Agency Search & Selection Company, is the only representative from South Africa to be appointed on the Advisory Council. “It is a great honour for me to have […]
Continue readingMore TagWhy analogue values are the future for digital strategies
By Roxanne Marais –Part-time student at Vega, a brand of The Independent Institute of Education (The IIE) I recently completed the Digital Brand Strategy course at Vega, and what surprised me most wasn’t the content that we learned, but rather, how we learned to think about it. After a brief introduction on perspective and how […]
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