By Bobby Amm, Executive Officer, the Commercial Producers Association There are about 44.4 million black people in South Africa, 6 million of whom are middle class (a figure that has tripled in the last 12 years). Black high-net-worth individuals (HNWIs) have also increased by 179% since 2007, while white HNWIs have declined by 42%. Why […]
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Weathermen & Co storm ahead with three new client wins
Having just celebrated four years in the business, Weathermen & Co Advertising (W&Co) adds three new pieces of business to its growing list of premium clients with Pupkewitz MegaBuild, Namibia Oncology Centre (NOC), and Wecke & Voigts. W&Co – a subsidiary of the Ohtlhaver & List (O&L) Group – started off 2017 with a bang, […]
Continue readingMore TagAdvertising, Social Media And PR Agency search processes – Call For Credentials
The Independent Agency Search & Selection Company (IAS) is acting on behalf of a large South African company who wishes to engage and work with 100% Black owned and managed agencies across various disciplines and who have a revenue of less than R 10 million per annum. Please provide ONE hard copy set of your […]
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FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people […]
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Man Up, Slow Down
To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government’s Safely Home initiative. 16 Days of Activism challenges violence and abuse against women and children. Often missed, aggressive driving is itself a form of abuse against those travelling with the driver. The new ad […]
Continue readingMore TagPlay the Smart Water Saving Game and help drought stricken Western Cape
Washing powder technology combines with digital technology to make ordinary citizens pro-active water savers Specialist mobile and digital marketing enabler, Digitata Insights, has partnered with, Laundry brand Sunlight on a water saving awareness campaign that will result in the practical outcome of the delivery of 120 000 litres of potable water to the drought stricken […]
Continue readingMore TagFirestone sets the Summer scene in SA
Firestone has launched the Firestone Kombi Karaoke campaign (#FirestoneKK) in South Africa. The Firestone team is hitting the road across several provinces to entertain guests at music, food and experiential festivals during the busy summer season with the assistance of local agencies Artifact Advertising and Media Serve.#FirestoneKK consists of two Kombis: one old school fully […]
Continue readingMore TagJoe Public ranks Top Agency by Client Opinion for Integrated Services.
Scopen, is a leading global consulting firm specialising in the communications industry with a deep research base, whose goal is to support the continuous improvement of the industry. An analysis of the research conducted by the firm in its second instalment of 2017, provided information gathered from 217 hour-long in-person interviews with chief marketing officers […]
Continue readingMore TagFCB Cape Town recognised at 2017 Care Awards
FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work […]
Continue readingMore TagtheSALT, adding influencer driven marketing to traditional advertising
theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]
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