By Howard Lonstein, Marketing Manager, Outdoor Network. When it comes to marketing FMCG products, one would presume that virtually every consumer is a target, and that the brand communication is going to reach those targets across the entire demographic spectrum. The default platforms for most brands are broadcast, TV, print, large format Out-of-Home (OOH) and […]
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Blacksmith Collective forges relationship with Tribeca Public Relations
Blacksmith Collective has appointed Tribeca Public Relations as its PR and communications partner, after a successful initial project made the company realise the potential that an ongoing relationship with the Tribeca team could achieve. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. Founded by creative entrepreneurs Diogo Mendonça […]
Continue readingMore TagTshemba Foundation teams up with Stratitude to provide new horizons for medical volunteers
An innovative local foundation is marrying the appeal of luxury accommodation and an African bush experience, with the opportunity to make a difference, to attract a different kind of visitor; one that will roll up their sleeves and work in under-resourced rural hospitals and clinics. The Tshemba Foundation has a mission: to improve access to […]
Continue readingMore TagStratitude scoops silver at Gold Pack Awards
At a glittering ceremony at the Inanda Club in Sandton, integrated agency Stratitude took home a silver award in the food category at the IPSA Gold Pack Awards 2017, for their Beyers Chocolates slabs. The inaugural Gold Pack Awards took place in 1973, today it is the premier event in the South African packaging industry. […]
Continue readingMore TagRespublica appoints Relativ Media
Respublica Student Living, South Africa’s leading student accommodation provider, has appointed out of home specialists Relativ Media to connect brands with the 7,500 students living in its purpose-built residences across Gauteng. Relativ Media’s solution will bring relevant, non-invasive brand advertising to all Respublica students, ensuring the hottest products are top of mind to this captive […]
Continue readingMore TagStreet Network’s largest three-month campaign drives Opel brand promise
Following the announcement that General Motors was withdrawing the Opel brand from its production facility in Port Elizabeth, the vehicle manufacturer embarked on a communication campaign to reassure consumers of its commitment to the brand and that it still offered services in the country. General Motors, utilised Street Network’s extensive base of Bus Shelters to […]
Continue readingMore TagWhat could a South African version of Black Friday look like?
By Vincent Magwenya Black Friday has come and gone, with popular consumer products ranging from food items, electronic devices and to furniture items flying off the shelves at bargain prices. The retail phenomenon traces its growing popularity to the United States merchants of the 1980s, who recorded their sales profits accrued on the day after […]
Continue readingMore TagFCB Joburg awarded Large Agency of the Year for 2nd consecutive year
FCB Joburg has been crowned as South Africa’s Agency of the Year for 2017. The award, announced earlier this week (November 22), was made by Financial Mail AdFocus, the local industry’s premier marketing award show. As winner of the 2017 Large Agency of the Year category, for the second consecutive year in the category’s three […]
Continue readingMore TagGlobal Street Store Day is launched to celebrate the 700th Street Store
On the 14th of January 2014, M&C Saatchi Abel hosted the first ever Street Store event in Cape Town – a rent-free, premises-free, pop-up clothing ‘store’ for the homeless. The Street Store is stocked with donations from the public and the homeless can enjoy a dignified ‘shopping’ experience for free. “We didn’t want to keep […]
Continue readingMore TagThe MediaShop wins big at #FMAdfocus2017
The MediaShop win two prestigious 2017 Financial Mail Adfocus Awards namely Network Media Agency of the Year and the inaugural Transformation Award. “We’re extremely proud of winning the Network Media Agency of the year and the first industry Transformation award as it’s particularly close to our hearts. It affirms that we’re doing the right things, […]
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