Those fortunate enough to have attended a tertiary institution can attest to it being some of the most fulfilling and challenging days of their lives. Depending on the environment and nature of the institution, higher education is about so much more than textbook learning and the anxiety of exam season – it’s a meeting of […]
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M&C Saatchi Abel drives another challenger brand to the top
M&C Saatchi Abel has joined forces with tyre fitment specialists BestDrive, creating an ad that is sure to make this challenger brand top of mind. This is not the first time the agency has created a campaign that turns a challenger into a champion, as evidenced by its work with brands like Hollard, Heineken and […]
Continue readingMore TagCondriac launches streaming platform CondriacLive
Live streaming is without a doubt the hottest trend of 2017, and Condriac’s in-house initiative, Condriac Live, aspires to be at the forefront of eSports and live streaming entertainment in South Africa. Streaming has taken over the world in the last few months, with most smartphone apps now having the capability to go ‘live’ and […]
Continue readingMore TagDigitata Insights partners with Ntare Insights in Rwanda
Pan-African mobile intelligence and digital media provider, Digitata Insights has extended its footprint on the continent by appointing management consulting firm Ntare Insights as its preferred partner in Rwanda. The two companies wasted no time in establishing their presence in the market, successfully implementing a local mobile awareness campaign for Coke Studio in the country. […]
Continue readingMore TagSAB offers small business free advertising space on billboard
Local entrepreneurs are being given a unique platform during Global Entrepreneurship Month to showcase and promote, at no cost to them, their businesses on an electronic street billboard constructed by the South African Breweries (SAB). SAB is offering small and medium businesses (SMME’s) free advertising on the billboard beginning 10 November until early December 2017. […]
Continue readingMore TagMovember and the Rise of the Metro Male
Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]
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Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]
Continue readingMore TagTransit Ads™ implements OOH campaign for SPAR Money Transfers
To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]
Continue readingMore TagMirror, mirror on the wall who is the most successful of them all?
Building a business is not much of a fairytale, but it can be one of the best journeys ever. While it is often stressful, small businesses are often crafted with a personal passion and more often than not, these same businesses support the livelihood of a family, making its success vital. In its recent National […]
Continue readingMore TagWunderman SSA appoints Kagiso Musi
Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency’s chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account. An astute marketing and communications executive with over 16 years of operational and management experience in various influential leadership roles, Musi boasts a remarkable business […]
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