10th Street wins big at its first Assegai show

Strategic content and production agency 10th Street won Gold and Leader awards at the 2017 Assegai Integrated Awards last week, in its first time entering the prestigious show. The accolades, organised by the Direct Marketing Association of South Africa (DMASA), are a mark of excellence in integrated marketing. Rather than giving honours for extravagant productions […]

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CPA survey results deconstructed

Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]

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Grow with empathy

I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]

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Dan Mace starts something for Hunter’s

Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]

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