Hellocomputer Johannesburg has successfully pitched for and signed as the ‘agency on record’ for A+E Networks Africa, the global media and entertainment brand that owns the History, Lifetime and Crime+Investigation channels as well as the VOD platform, H-Vault. According to A+E Networks Africa Senior Marketing Executive, Anita Gardini, she and her team are “excited to […]
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Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of […]
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Wunderman SSA Appointed by Global Healthcare Company, GSK
Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year. The agency has been entrusted with four powerful brands including Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant. Haydn Townsend, Wunderman SSA’s group chief executive officer shared, “This is […]
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Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until […]
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Tribeca PR lights the way for Eaton SA
Eaton Electric South Africa (Eaton SA) has renewed its contract with Tribeca Public Relations to support the multinational power management company in achieving its business objectives on the African continent. Reporting into Eaton’s EMEA agency in Dubai, the Tribeca team works closely with executives at the company’s Wadeville facility in Johannesburg to maximise opportunities for […]
Continue readingMore TagSony MEA appoints Tribeca PR as its South African agency
Sony Middle East and Africa (Sony MEA) has appointed Tribeca Public Relations (Tribeca) to support it in expanding awareness and driving growth of its extensive range of audio and digital imaging products in South Africa. Drawing on its years of experience working with international consumer electronics brands such as Epson, TomTom, Logitech, Garmin, Asus and […]
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Ogilvy Africa names new Regional Creative Director in leadership changes
Ogilvy Africa, the most awarded creative agency in Africa, has named Brett Wild as its new Regional Creative Director. He takes over from Joao Espirito Santo, who is moving back to Portugal for a new assignment. In his new role, Brett will be expected to spearhead the Pan-African agency’s quest to deliver award-winning and effective […]
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Endulini Fruit appoints Boomtown for PR brief
Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly […]
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Umfolozi Casino appoints Nishara Naidoo as Sales and Marketing Manager
Nishara Naidoo has been appointed as the Sales and Marketing Manager at Umfolozi Hotel Casino Convention Resort, primarily responsible for positioning the resort as the ultimate entertainment destination in KwaZulu-Natal. Naidoo graduated with an honour’s degree in Drama and English from the University of KwaZulu-Natal in 1997. Her career spans 20 years and includes prominent […]
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African Bank appoints Black River FC
African Bank has appointed Black River FC as its above the line (ATL) advertising agency, effective 1 December 2018. The appointment is significant, coming at a time when African Bank is entering a new era as a fully-fledged retail bank and starting to play an increasingly significant role in changing banking in South Africa. This […]
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