IRONMAN, a Wanda Sports Holdings Company, have briefed Boomtown to develop the logos for the 2019 IRONMAN® World Championship held in Kailua-Kona, Hawai’i on October 12 and the IRONMAN® 70.3® World Championship taking place in Nice, France on September 7 and 8. Following the collaborative work Boomtown participated in for the creative design of the […]
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South African Brands Should Not Ignore Potential of Esports
While the decision to invest or not will ultimately depend on brand alignment with the category, the high projected growth of esports streaming and sponsorship revenue in South Africa should not be ignored by local brands. Instead, they should explore the opportunity to invest in these avenues early, before the market is saturated with other […]
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The Times of India launches innovate campaign to empower LGBTQ community
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times […]
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FCB Joburg launches a new campaign for an iconic brand
For 93 years South Africa’s leading spread, Black Cat continues to empower future generations, a fact made clear in a new campaign from FCB Joburg highlighting – as always – that ‘the kids are alright with peanut power’. Driven by the insight that today’s children see opportunity and excitement around every corner and they need […]
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Egg Films’ & One Show awardee creates nostalgic new TVC for Cadbury
Hot on the heels on a spate of accolades for his short film ‘Vuka’, including a merit certificate from the prestigious One Show, Egg Films’ Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa’s heart strings. The hard-hitting ‘Vuka’, created for the […]
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Kaizer Chiefs star in #Story6 in Toyota SA’s #ToyotaStoriesSA campaign
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africa’s #ToyotaStoriesSA campaign which pays homage to the marque’s numerous loyal fans. Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the […]
Continue readingMore TagThe problem with creative freedom
By: David Limbert, Creative Services Head at Magnetic Storm The general belief is that great ideas happen when people are free to think and that creatives thrive in situations that grant permission to make mistakes. I don’t disagree with the sentiment, creatives like many, do thrive when uncertainty is minimised, and convention is applied responsibly, […]
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Bye-Bye Harold, Hello Bra Gift
South Africans are saying ‘Bye-Bye Harold, Hello Bra Gift’ as NetFlorist introduces its new spokesperson to the country with its Mother’s Day campaign launching this week (April 30). For over a decade, the rather naughty, slightly saucy and much-loved character who commented about current affairs and gave witty – and often a little below-the-belt – […]
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Cape Town has a new Centre of Excellence: HelloFCB+ The Human Connections Agency
Two of South Africa’s regularly awarded agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with […]
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Toyota’s campaign for all-new RAV4 – a touch irreverent, but incredibly smart
Toyota South Africa’s campaign introducing its new RAV4 is a touch irreverent, very entertaining, and incredibly smart. Devised by FCB Joburg’s Creative Director Tian van den Heever, Copywriter Este de Beer and Art Directors Julie Thorogood and Janine Kleinschmidt, with input from Strategic Planner Stuart Simms and Creative Strategist Kyle Duckitt, it features five short […]
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