Proving, once again, that creative talent transcends cultural and social boundaries, Egg Films’ Kyle Lewis has directed a fast-paced and edgy TVC that will air in China for BMW in that country. Created to appeal to upwardly-mobile Chinese professionals between 23 and 30 years of age, the 90-second ad, which has been cut-down to a […]
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Ogilvy launches Social.Lab South Africa E-commerce offering
Ogilvy today launched Social.Lab, its Social media performance division with a two-hour conference at the Ogilvy campus in Bryanston, titled “How social media is fueling the e-commerce economy”. Internationally, Social.Lab is the fastest-growing company in the Ogilvy network, combining creative content ideas with smart paid-media targeting to drive business results. Social.Lab operates in New York, […]
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SA creatives chosen for global awards jury!
In a powerful acknowledgement of the country’s standing in the global advertising industry, two South African creatives have been selected to serve on the jury for international advertising awards competition Dubai Lynx 2019, from March 10-13. Bronwen Rautenbach will judge the design category at Dubai Lynx 2019 and will be a member of the […]
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Next-Level Branding For The Next Generation
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common […]
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Egg Films’ Robin Adams Shoots For Distell
Working closely with Cape Town-based Singh&Sons for Distell, Robin Adams from Egg Films has directed ‘Perfect Blend’ to raise the profile of Viceroy in Kenya. Viceroy Global Brand Manager, Renato Santana, explained the brand’s positioning: “As the world constantly changes, so do our habits, and the way we connect with each other. That’s why Viceroy, […]
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The Future Of City & Guilds To Be Moulded By Clay
City & Guilds has been at the forefront of global education for almost 140 years and as of November 2018, their new digital agency, Clay Creative, has been revitalizing their online presence and bringing the heritage-rich international company into the 21st century. A City & Guilds qualification has been a long-standing stamp of quality but […]
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71 graduates complete work experience with FCB Africa
A group of 71 advertising and marketing graduates recently completed their mandatory month-long work experience module at the FCB Africa Group’s campuses in Johannesburg and Cape Town. Hailing from various tertiary institutions in Gauteng, and as far-flung as the North West, Limpopo, Free State, Eastern Cape and Lesotho, the graduates had the opportunity to observe, […]
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Toyota Hilux builds on success of last year’s Dakar campaign with cheeky new ad
Toyota South Africa and its long-standing agency, FCB Joburg, have enlisted the support of a world-renowned and very cheeky family to build on the success of 2018’s Dakar campaign, for Dakar 2019.The Dakar Rally is an annual rally raid organised by the Amaury Sport Organisation. Dakar 2019 consists of 12 days of intensive 4×4 driving […]
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Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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VUKA: Short Film Long-Lasting Message Be Part Of The Change
Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
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