“The primary value of AGENCY SCOPE 2018/19 is in giving subscribing agencies from-the-horse’s-mouth information about marketers’ needs. It’s a unique tool that enables agencies to up their game and provide new services, while showing them how their agency positioning is seen in the marketplace by all marketers, not only their clients.” This is the […]
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Short Film From Egg Films’ Zwelethu Radebe For #BeTheMentor
Egg Films’ Zwelethu Radebe has directed Vuka, a short film raising awareness for #BeTheMentor, part of South African Breweries’ 18+ campaign to prevent underage drinking.Conceptualised by Joe Public United’s team of Executive Creative Director Roanna Williams, Creative Director Markus Botha, Art Director Shalisha Hira and Copywriter Haydn Corke under the guidance of Chief Creative Director […]
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Retroactive knocks it out the park in first two months
Retroactive, the new creative sports marketing agency launched by former Springbok Bryan Habana, Mike Sharman, Ben Karpinski and Shaka Sisulu in October 2018, has already signed up three big-brand clients: Biogen, Jawitz Properties and Cricket South Africa and has gone live with campaigns for all three. “The market has welcomed Retroactive’s disruptive and fresh approach […]
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WCG Stresses Emergency Medical Staff EMS Bravery with Two New Videos
The Western Cape Government (WCG) has launched two new videos focusing on the vital role its emergency medical staff (EMS) play on a daily basis. Dispatched to administer emergency medical treatment to ordinary citizens who are injured – either accidentally or in an attack – and facing death, the EMS save countless lives each year. […]
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McCann South Africa, 1886 Advertising Merge
McCann South Africa and 1886 Advertising are to merge. The new agency, registered as McCann1886, will begin trading on 1 January 2019. It will be led by 1886’s current Managing Director, Derek Coles, and current Chief Creative Officer, Stuart Stobbs. Fraser Lamb, currently CEO of McCann South Africa, will return to his original role as […]
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Time For South Africans To Go Mal For New ‘Wear It Forward’ Campaign
Making a difference to needy South Africans through creativity? You’ve got to be crazy. More accurately, you’ve got to be MAL. Just ask Mike Schalit, co-founder of ad agency Net#work BBDO , now co-steering it’s non-profit MAL Foundation into exciting new waters, as it embarks on a new range of madcap projects designed to plough […]
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‘You People’ are all the same, says Nando’s
“You people” is a phrase often used by South Africans when describing people who are different to them. It’s a phrase that goes hand in hand with an unconscious bias. It’s used in jest, as a slight and even in outright confrontation – and many South Africans are likely to have used the phrase at […]
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Shaping creative business minds for the fourth industrial revolution
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to […]
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This Is The Legend Of Big John
When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … https://youtu.be/pBI_3vyUfdc The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, […]
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Adrian de sa Garces launches ADSG
Director Adrian de sa Garces and producer Lisa Gardner have launched ADSG, a branded creative partnership that will be repped by Egg Films in South Africa and Nicholas Berglund in Europe. ADSG will maintain its own identity, while benefiting from Egg’s infrastructure and local agency relationships, similar to how Egg worked with Terence Neale as Humanoid. […]
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