In a move which underscores the importance of technology to successful companies worldwide, FCB Africa has named Andre Pillay, currently its Chief Information Officer, as its first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO). Making the announcement, FCB Africa Chief Executive Officer, Brett Morris, said Pillay’s responsibility in his […]
Continue readingMore TagCategory: Creative
Lemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered […]
Continue readingMore Tag
Zwelethu Radebe directs new Mutzig ad
Egg Films’ Zwelethu Radebe directed Batik Success, M&C Saatchi Africa’s new ad for Mutzig beer. The spot tells the story of the rise of a fashion designer, Pascal, from the perspective of his best friend. “I really fell in love with the poetry of having Pascal’s story told through the perspective of his long-time friend,” says […]
Continue readingMore TagFCB Joburg & Mrs Balls: Turning Meals You Like Into Ones You Love
Tiger Brands’ 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa’s favourite chutney currently dominates consumers’ pantries with almost 70% of the market by volume and 74% by value, (Source: Nielsen, MAT April 2018) the brief put to FCB Joburg’s team of […]
Continue readingMore Tag
Living creatively
By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity, […]
Continue readingMore TagSanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12 […]
Continue readingMore Tag
SA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
Continue readingMore TagSA Tourism, FCB Joburg Celebrate Africa’s Travel Indaba 2018 Success
SA Tourism’s marketing team and marketing partner, FCB Joburg, again proved their mettle at Africa’s Travel Indaba 2018, which drew to a close in Durban on May 10. With high-quality buyers from across the world meeting exhibitors from across the African continent showcasing a variety of tourism products and services, Africa’s Travel Indaba – billed […]
Continue readingMore Tag
Ogilvy announces new organizational design and new brand identity
Ogilvy today announced the agency’s re-founding and new mission to serve as an integrated creative network that Makes Brands Matter. Continuing their “Next Chapter” transformation journey, the company introduced a new organizational structure and new brand identity. “This has been an 18-month journey for our brand and the largest transformation in the history of our […]
Continue readingMore TagRiverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion […]
Continue readingMore Tag