The relationship between good design and effective copy. By Nick de Beer, a creative group head at Boomtown Within the complex world of advertising, what’s really doing the selling: the image or the copy? The reality is that both play an integral part in the selling process for almost every piece of design and campaign. […]
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Creative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagAngiieeLings – a passion for editing videos with impact
Video editing is a dream job for Angelo Lings – known best by her signature AngiieeLings – particularly in an environment where she is given creative freedom, and where her work achieves results AngiieeLings joined CBR Productions in October 2017 and is proud of projects she has worked on and the impact they have […]
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Management changes at Creative Spark, Buckland to focus on Burn Media
Digital Agency Creative Spark today announced management changes at the company, with its founder, Matthew Buckland, moving from his Chief Executive position to focus on news and media outlet, Burn Media. Tanja Lategan, Managing Director of Creative Spark, expressed support for this move. Says Lategan: “While myself and the Creative Spark team are incredibly sad to see […]
Continue readingMore TagEgg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. https://www.youtube.com/watch?v=cMg_PHxS-DI OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s […]
Continue readingMore TagBlacksmith Collective takes creative content production national
Blacksmith Collective, an innovative production collective specialising in content creation and creative problem-solving, has expanded its presence across South Africa, bringing its unconventional approach to content production to the country’s biggest creative hubs. Spear-headed by creative duo, Marcus von Geyso (Executive Creative Director) and Diogo Mendonça (Managing Director), Blacksmith Collective works with a trusted partner […]
Continue readingMore TagNew SA Tourism campaign with Ola
“This is your country”, a brand new campaign from SA Tourism inspiring South Africans to travel their own country as part of the Shotleft initiative that promotes a culture of local holiday travel, has been brought to life in a colossal production by Ola! Films. The brief from FCB Johannesburg was to produce a TVC […]
Continue readingMore TagOgilvy launches Cultural Relevance approach to make brands matter
Ogilvy launches Cultural Relevance approach to make brands matter and supporting tool “ADAM”, an advanced mapping tool that brings planning rigour to influencer and micro-influencer identification. Ogilvy South Africa this week launched its public relations and influence-led Cultural Relevance strategic framework, an innovative new addition to its set of tools developed to help brands and […]
Continue readingMore TagMr Cuddles back in new Wimpy TVC
Mr Cuddles, best friend of one of Wimpy’s cutest customers ever – and previously the scapegoat when her dad attempted to shift the blame for eating the cheesegriller off her mom’s plate – is back in a new television commercial for the iconic South African fast service family restaurant. Promoting Wimpy’s exciting and affordable offer […]
Continue readingMore TagRegistrations are now open for Cannes Young Lions
CINEMARK ON THE LOOKOUT FOR THE COUNTRY’S TALENT, DRIVES OPPORTUNITY FOR TALENT TO SHOWCASE LOCAL EXCELLENCE ON THE GLOBAL STAGE If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for […]
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