Business consultant, serial entrepreneur and published author, Brent Spilkin (@Spillly), in partnership with Digitlab Academy, has turned his book, “What the Freelance,” into a 12-week course at Vega School, a brand of The Independent Institute of Education (The IIE), launching in March this year. “There is a lot of information packed into those 313 pages […]
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Makosha Maja-Rasethaba named new Partner at M&C Saatchi Abel
M&C Saatchi Abel congratulates Makosha Maja-Rasethaba’s on her recent appointment as Partner and Head of Strategy for the Johannesburg agency. Makosha joined the agency six years ago. In her most recent post as Head of Insight for the Group, she was responsible for delivering locally relevant strategies and campaigns across a number of iconic […]
Continue readingMore TagNew video from Road Safety Campaign that went viral in 2017
There is a new video from the road safety campaign that went viral in 2017 that looks set to attract as much attention as its popular predecessor. Crafted as a Vlogger upload and named to attract the attention of YouTubers who search for this type of content almost daily, as well as probably engage in […]
Continue readingMore TagM&C Saatchi Abel celebrates an African Christmas with Bakers biscuits
South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this […]
Continue readingMore TagTakealot.com teams up with M&C Saatchi Abel to spread Christmas cheer
Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them […]
Continue readingMore TagHavas appoints Joint Executive Creative Directors
Havas is proud to announce the appointment of Tumi Sethebe and Fiona O’Connor as joint Executive Creative Directors to lead creative out of the Havas Southern Africa stable. O’Connor and Sethebe will be taking over the reins from Eoin Welsh, who will be leaving the agency group at the end of 2017 to pursue passion projects. Welsh […]
Continue readingMore Tag25 interns successfully complete FCB graduate programme
FCB Africa’s Graduate Programme, a year-long mentorship and work experience immersion at the group agencies FCB Cape Town, Hellocomputer Cape Town, Hellocomputer Joburg, FCB Joburg and 1886, successfully capped 25 interns during the last weeks of 2017. Of these 25, 19 participated in the Joburg Programme and five in that run from the Cape Town […]
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FCB Africa to power the Sasol brand
After a 4-way pitch, FCB Africa has been appointed to handle the above-the-line marketing communication for Sasol. Formed in 1950 in Sasolburg, Sasol pioneered oil-from-coal technology, effectively shifting the petroleum paradigm on a global scale. Today, it is an international integrated chemicals and energy company leveraging technologies and the expertise of its 30 300 people […]
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Man Up, Slow Down
To draw attention to the national 16 Days of Activism campaign, FCB Cape Town has developed another hard-hitting ad for the Western Cape Government’s Safely Home initiative. 16 Days of Activism challenges violence and abuse against women and children. Often missed, aggressive driving is itself a form of abuse against those travelling with the driver. The new ad […]
Continue readingMore TagFCB Cape Town recognised at 2017 Care Awards
FCB Cape Town has been recognised once again for its innovative CANSA Testimonials campaign, this time by an international audience at the 2017 Care Awards. The Care Awards – established in partnership between the European Association of Communications Agencies (EACA) and ACT Responsible – champion social responsibility and sustainable development, and celebrate purpose-driven creative work […]
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